Specialist, Social

About the role:

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Social team. This position is responsible for the creation, maintenance, and optimization of our social ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid social campaigns, and therefore some ability to do so independently.

Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role.

• Leading in all elements of a social campaign launch, including campaign setup, ad trafficking, and QA across platforms like Meta, Tik Tok, Reddit, Pinterest, You Tube, or Snap.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results. These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid social campaigns
• Staying current with the latest industry changes as far as it pertains to social media and AI enhancements.

• 2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, You Tube, Linked In, Reddit, or Tik Tok, X
• 2+ years professional experience in analytics, advertising, ad tech, or media
• Experience managing paid social campaigns through Sprinklr a huge plus
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results

• Understanding of the fundamentals of social media advertising
• Knowledge and in-platform experience with Facebook/Instagram, You Tube, Tik Tok, Reddit, or Linked In
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Time management
• Excellent verbal and written communication
• Experience presenting work to internal teams and clients and the desire to develop this area
• Aptitude for deeply interpreting data/analytics
• Prior agency experience is a plus
• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
• A desire to work on challenging problems that require flexibility in approach
• Ability to think strategically, analytically, and proactively about diverse business problems
• Self motivated and exhibits initiative
• Willing & able to learn quickly
  
  Abundant intellectual curiosity and integrity

• Unlimited paid time off
• 401k with company matching and no vesting period
• Generous medical plan
• Paid parental leave

The base salary for this position is $80K-$90K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.