Digital & E-Commerce Manager, Mustela Expanscience Laboratoires

Digital & E-Commerce Manager – Mustela (Expanscience Laboratoires)

Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients, and positive ageing. The company’s commitment to sustainability was recognized with the B Corp certification in 2018.

We’re seeking a strategic Digital & E-Commerce Manager to lead Mustela paid media, DTC forecasting, website optimization, CRM, SEO, and affiliate programs. The role manages agency partners, drives growth across digital channels, and ensures a seamless customer journey. The manager will oversee an Assistant Manager and collaborate cross-functionally to align campaigns, content, and performance with brand goals.

• Lead all paid acquisition efforts (Search, Social, Display, Shopping, Tik Tok Shop, Buy with Prime) to drive growth and customer acquisition.
• Manage digital agency partners to create ads, optimize performance, ROAS, and budget allocation.
• Own DTC forecast, budgeting, and P&L tracking across revenue, spend, returns, and margins.
• Oversee campaign calendar and align performance marketing with product launches and inventory.
• Lead testing and implementation of new growth initiatives (e.g., bundling, retention, partnerships).
• Manage website optimization, UX, accessibility, merchandising, and seasonal content updates.
• Collaborate with developers and QA all site changes across desktop and mobile.
• Oversee blog and SEO strategy, ensuring content quality, technical optimization, and performance tracking.
• Drive CRM and retention flows; track engagement metrics and optimize lifecycle campaigns.
• Support loyalty and referral programs in coordination with brand moments.
• Manage affiliate marketing strategy, execution, and performance monitoring.
• Supervise Digital & Social Media Assistant Manager, providing guidance, priorities, and feedback.

• 3-4 years of experience in eCommerce and digital marketing, ideally DTC.
• Solid understanding of paid media channels (Meta, Google, Tik Tok) including campaign structure, audience targeting, and performance metrics.
• Proficient in Shopify, Klaviyo, GA4, and Meta/Google Ads platforms.
• Strong grasp of SEO/GEO best practices and CRM strategy.
• Comfortable managing digital agencies and interpreting performance reports.
• Strong analytical mindset and data-driven decision-making skills.
• Experience managing budgets and owning P&L performance.
• Advanced Excel/Google Sheets skills (pivot tables, formulas, forecasting).
• College degree required;
  Master’s degree in Marketing, Communications, or a related field (preferred).
• Ability to commute to the New York City office at least one day per week and as business needs dictate.
• Must be legally authorized to work in the U.S.; the company is unable to sponsor employment visas for this role.

• Understanding of website accessibility standards and UX best practices.
• Familiarity with Jira or similar project management tools.
• Basic Photoshop or Canva skills for light asset editing and cropping.
• Excellent attention to detail, especially in QA and testing workflows.
• Strong communication and project coordination abilities.
• Passion for optimizing digital experiences and customer journeys.
• Comfortable working cross‑functionally with creative, ops, and brand teams.
• Fluency in French a plus.
• Experience in a beauty role, preferably in skincare (preferred).
• B Corp experience highly desired.

• Salary range of $90-100k based on location, knowledge, and experience.
• Discretionary annual bonus.
• Hybrid work arrangement, currently 4 to 6 in‑office days per month.
• Comprehensive medical, dental and vision insurance with a company contribution well above the national average.
• Short‑term and long‑term disability insurance (company paid).
• Flexible spending accounts (health care and dependent care).
• Maternity and paternity leave (company paid).
• 401K with a company match of 100% of the first 6%.
• Employee assistance program.
• Annual paid time off (PTO):
• 15 days per year.
• 12 holidays (10…