Senior Paid Search Specialist

Job Description WHO WE ARE

Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity

Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more

• Fast Tracked Professional Growth
• 2x speed for individual learning and career development
• Minority Owned and Diverse
• We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

• Access to Cutting-Edge Practices:
  Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, Tik Tok, and Amazon
• Best-in-Class Tech Stack:
  Work with top-tier tools like Segment, mPartical, Power
  
  BI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, Click Up, Zoom and more ensuring you have the resources you need to excel in your role
• Innovative Solutions:
  Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
• Future Forward AI:
  Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development:
  Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities:
  Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Strategic Problem Solving:
  Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities
• Inclusive Marketing Initiatives:
  Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
• Industry Recognition:
  Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more

As a Senior Paid Search Specialist at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. Your analytical and innovative mindset, alongside your passion for continuous learning, will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.

• Campaign Management and Execution | Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement. Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).
• Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth. Work with business development to audit and develop custom pitches.
• Communication and Collaboration | Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
• Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make data-driven decisions to optimize campaign performance.
• Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies.
• Technology Utilization | Master proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.
• Leadership | Help train and guide a team of analysts.

• 2+ years of experience in Search Marketing, preferably with…