Growth Manager, Lifecycle

About Firstbase

Tens of thousands of businesses — from newly incorporated startups to public enterprises — rely on Firstbase to streamline compliance, finance, analytics, and every part of the back office. It is one platform to run your entire company.

Our goal is to make running a business feel like magic. We make it possible by owning the general ledger and unifying data across all business functions. Compliance tasks are flagged — and often resolved — automatically. Real-time business metrics are accurate, accessible, and easy to understand. And if you need to hire a new employee, send an invoice, or file taxes, you can do it from the same interface.

We’re bundling what’s never been bundled. We’re not building an incorporation tool. We’re not building an ERP. We’re not building an “AI accountant.” We are creating a new category entirely: the Company OS.

We cherish the moments when noise fades and we move with clarity, confidence, and focus — doing the right thing at the right time. These moments are when our best work happens, and we strive to create more of them.

We value craftsmanship over busyness, clarity over complexity, and resilience above all — whether it takes hard work or patience. We aim high, avoid mediocrity, and speak with fearless transparency.

We believe in accelerated career progression and take pride in growing talent from within, always preferring to promote our own before looking externally.

The Go-to-Market team is the engine behind our next stage of growth. It unites account management, performance marketing, growth engineering, and partnerships into one high-impact, execution-first unit. This is not a support function — it’s a force multiplier. We move fast, experiment aggressively, and operate at the front lines of our most important growth bets. Over the next 12 months, no team will have a bigger impact on Firstbase’s trajectory.

If the team description above gets you excited, this role puts you at the heart of it. You’ll own the creative and project management engine behind our paid and lifecycle campaigns — driving every initiative from kickoff to launch with clear timelines, roles, and processes.

• Own end-to-end project management for paid and lifecycle campaigns — from kickoff through launch — ensuring clear timelines, defined roles, and streamlined processes

• Lead weekly sprint planning and manage status tracking to keep initiatives moving forward and on schedule

• Develop and execute creative strategy in collaboration with cross-functional teams — from copywriting to visual assets

• Set up and maintain robust tracking and analytics to measure campaign performance and ROI, and continuously optimize for growth

• Based in New York City, or willing to relocate

• 5+ years of experience in a growth, marketing, or similar role at a high-growth company

• Strong grasp of marketing analytics tools

• Excellent taste and creative instincts, with examples of high-quality written, visual, or video content you've produced or led

• Strong understanding of the startup landscape and how modern companies are structured, operate, and scale

• Experience managing budgets and POs, including working closely with finance

• High level of energy

• Mediocrity is your enemy. You don’t stop until you get to "great." You’re relentless in pursuit of excellence.

• You speak your mind, challenge assumptions, and present ideas clearly — no fear of conflict.

• Competitive salary & equity: We offer top-of-market pay and a generous equity package — so you’re rewarded not just for your work today, but for the future you help create.

• Generous raises & stock refreshers: Your impact deserves recognition. We review compensation quite frequently to ensure you're rewarded as your role grows — including stock refreshers so you continue to share in the upside of what we’re building together.

• Flexible work setup: We offer the freedom to work remotely, embracing diverse work styles, while NYC-based team members can opt for a hybrid setup, spending some days in the office to foster collaboration.

• PTO & other time off benefits: Take the opportunity to rest…