Lead Marketing Data & Analytics Consultant

Requirements

• The ideal candidate has hands‑on experience working with marketing data, dashboards, CRM systems, and customer segmentation, while also being comfortable collaborating with stakeholders across marketing, analytics, and technology teams
• Proficiency in SQL and experience working with relational databases and marketing datasets
• Experience building dashboards and reports in Tableau or similar BI tools
• Understanding of marketing analytics, CRM workflows, customer segmentation, and campaign measurement
• Ability to analyze data and communicate insights in a clear, business-focused way
• Strong organizational, communication, and stakeholder management skills
• Experience working in cross-functional teams in a consulting, analytics, or marketing environment
• (Desirable) Exposure to customer data platforms such as Adobe Experience Platform (AEP), Salesforce, or similar tools
• (Desirable) Familiarity with digital analytics platforms such as GA4 or Adobe Analytics
• (Desirable) Experience supporting campaign measurement, A/B testing, or lifecycle marketing analytics
• (Desirable) Interest in audience strategy, customer lifecycle marketing, and marketing activation
• (Desirable) Experience in sports, entertainment, media, or consumer-focused industries is a plus

• The Lead Consultant, Marketing Data & Analytics supports the delivery of data-driven marketing and analytics engagements focused on customer insights, CRM activation, and campaign performance measurement. This role blends analytical expertise with marketing strategy execution, helping clients leverage customer and behavioral data to improve acquisition, engagement, retention, and revenue outcomes
• You will contribute to projects spanning data analysis, dashboard development, audience strategy, campaign measurement, and marketing activation across CRM and digital channels, while also helping guide junior team members and managing day-to-day client delivery
• Support the development and maintenance of marketing analytics solutions, including SQL-based datasets, reporting pipelines, and dashboards
• Build and manage dashboards in Tableau (or similar BI tools) to track campaign performance, customer engagement, and business KPIs
• Analyze customer, transactional, and digital engagement data to identify actionable insights and optimization opportunities
• Ensure data accuracy and consistency across reporting and analytics deliverables
• Translate analytical findings into clear recommendations for marketing and business stakeholders
• Support the execution of CRM and lifecycle marketing initiatives across email, paid media, mobile, and digital channels
• Assist with audience segmentation and personalization strategies using CRM and customer data platforms
• Analyze customer journeys and campaign performance to identify opportunities to improve conversion, retention, and engagement
• Contribute to campaign measurement frameworks, including ROI analysis, audience performance tracking, and testing initiatives
• Collaborate with cross-functional teams to support marketing activation and audience strategy projects
• Build strong working relationships with clients and support the delivery of analytics and marketing consulting engagements
• Translate business questions into analytical approaches and reporting solutions
• Present insights and recommendations clearly to both technical and non-technical audiences
• Manage day-to-day project work streams and contribute to successful project delivery
• Provide guidance and support to junior analysts and consultants where appropriate