Campaign Specialist

Location: Latham

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Public Partnerships LLC supports individuals with disabilities or chronic illnesses and aging adults, to remain in their homes and communities and “self” direct their own long-term home care. Our role as the nation’s largest and most experienced Financial Management Service provider is to assist those eligible Medicaid recipients to choose and pay for their own support workers and services within their state-approved personalized budget.

We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services. Our culture attracts and rewards people who are results-oriented and strive to exceed customer expectations. We desire motivated candidates who are excited to join our fast-paced, entrepreneurial environment, and who want to make a difference in helping transform the lives of the consumers we serve.

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Job Summary The Campaign Specialist is responsible for the execution, optimization, and performance tracking of multi-channel marketing campaigns, with a strong emphasis on Hub Spot platform utilization. This role partners cross-functionally with marketing, sales, and operations teams to drive lead generation, nurture strategies, and customer engagement initiatives. The ideal candidate brings hands-on experience with Hub Spot campaign management, automation workflows, reporting, and CRM integration to support data-driven decision-making and continuous improvement.

Key Responsibilities Campaign Execution & Marketing Automation (Hub Spot-Focused)
Build, launch, and manage end-to-end marketing campaigns within Hub Spot, including email, landing pages, workflows, and lead nurturing programs

Develop and optimize automated workflows for lead scoring, segmentation, and lifecycle stage progression

Collaborate with internal stakeholders to translate campaign requirements into scalable Hub Spot solutions aligned with business objectivesCRM Management & Data Optimization Maintain and optimize Hub Spot CRM data integrity, including list segmentation, contact management, and lifecycle tracking

Ensure accurate campaign attribution and lead tracking across marketing and sales funnels

Identify and implement process improvements to enhance data quality and reporting accuracy

Performance Analytics & Reporting Monitor campaign performance using Hub Spot analytics and dashboards, providing insights on KPIs such as conversion rates, engagement, and ROIGenerate regular reports and present findings to stakeholders with actionable recommendations

Conduct A/B testing and campaign analysis to continuously improve marketing effectiveness

Required Skills Execute integrated marketing campaigns across email, digital, and web channels using Hub Spot Partner  with content, design, and sales teams to ensure cohesive campaign messaging and alignment

Manage campaign calendars, timelines, and deliverables to ensure on-time execution

Support lead generation initiatives and pipeline growth through targeted marketing strategies

Troubleshoot campaign issues within Hub Spot and ensure seamless system functionality

Stay current on Hub Spot updates, marketing automation trends, and best practices

Qualifications

Education:

Bachelor’s degree in marketing, Communications, Business, or related field (or equivalent experience)2–5+ years of experience in digital marketing, campaign management, or marketing operations

Hands-on experience with Hub Spot Marketing Hub (required)
Strong understanding of marketing automation, CRM systems, and lead lifecycle management

Experience with campaign analytics, reporting tools, and performance optimization

Excellent communication, organization, and project management skills

Preferred Qualifications Hub Spot  certifications (Marketing Software, Email Marketing, or similar)
Experience integrating Hub Spot with other platforms (Salesforce, CMS, or analytics tools)
Compensation: $60,000-$65,000

The above is intended to describe the general…