Commerce, Revenue & Audience Strategy Lead

Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value card members across Citi's digital properties and partner placements. By combining Citi's scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.

As the Revenue & Audience Strategy Lead, you will serve as the financial and analytical backbone of Citi's emerging commerce media business. You will own the revenue outlook, audience positioning strategy, and pricing framework, translating Citi's rich first‑party data and measurement capabilities into commercial strategy and market‑facing value. This role will bring deep experience in how advertising businesses are built and measured, and will be a key voice in how Citi Commerce proves and communicates its value in the market.

The Revenue & Audience Strategy Lead is a senior member of Citi Commerce's Strategy & Growth team, responsible for owning the financial outlook, audience positioning strategy, and pricing framework for Citi Commerce. Reporting to the Head of Strategy & Growth, this individual serves as the key commercial counterpart to the Analytics team, translating data and measurement capabilities into business strategy, advertiser value, and revenue performance.

This is a high‑impact, high‑visibility role at the forefront of Citi's emerging commerce business. The Revenue & Audience Strategy Lead will own the financial model that guides investment decisions, define how Citi's first‑party data is packaged and positioned for advertisers, and shape the pricing and monetization approach that drives sustainable revenue growth. This person brings deep experience in how advertising businesses are built and measured, and will be a key voice in how Citi Commerce proves and communicates its value in the market.

• Own the Citi Commerce P&L, including revenue forecasting, budget planning, and long‑range projections, serving as the primary owner of business case tracking in partnership with Finance
• Develop and maintain KPI dashboards and performance reporting frameworks, identifying and recommending actions to close gaps between targets and actuals
• Define Citi Commerce's audience positioning strategy, determining how Citi's first‑party transaction data is segmented, packaged, and articulated to advertisers, in close partnership with the Analytics team
• Serve as the key commercial counterpart to the Analytics team's Measurement & Reporting function, translating technical measurement outputs into advertiser‑facing narratives, pitch materials, and commercial frameworks
• Own Citi Commerce's pricing strategy, including rate card development, yield optimization, and monetization model evolution, ensuring pricing reflects market dynamics, competitive positioning, and audience value
• Lead the evaluation and onboarding of third‑party measurement vendors and ad tech platforms, owning the commercial rationale, vendor relationships, and business case for investment
• Identify and evaluate new data sources and set the strategic roadmap for how data capabilities evolve to support audience strategy, measurement, and monetization
• Act as a strategic advisor to senior leadership on audience innovation, measurement positioning, and pricing strategy, bringing a point of view informed by deep market experience

• 10+ years in advertising, media, or adtech with experience spanning measurement strategy, audience development, financial planning, or revenue management
• Demonstrated experience owning financial models, revenue forecasts, and business case development within a media or advertising business, with a track record of connecting financial analysis to strategic decisions
• Deep understanding of digital advertising measurement concepts, including closed‑loop attribution, ROAS, spend lift, and incrementality, and a proven ability to translate these into compelling commercial narratives and pricing strategies
• Experience developing and owning audience positioning strategies,…