Manager, Performance Marketing - Display & Video; Programmatic
Listed on 2026-06-18
-
IT/Tech
Digital Marketing, Data Analyst
Location: New York
Manager, Performance Marketing
- Display & Video (Programmatic)
Manager, Performance Marketing
- Display & Video (Programmatic)
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Base pay range$/yr - $/yr
R2
Net is a diamond bridal jewelry company with a technology soul. R2
Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry's ecosystem, including manufacturers, retailers and consumers.
We are seeking a strategic, data-savvy Manager of Performance Marketing - Display & Video to lead our programmatic and video advertising efforts across You Tube, Google Display Network, and Connected TV (CTV). While this role is not hands-on-keyboard, it requires a deep understanding of the programmatic ecosystem and strong experience managing DSP partners.
This individual will be instrumental in guiding the strategy, execution, and optimization of campaigns through external vendors. They will also be a key stakeholder in our upcoming DSP RFP process, helping select and build our next programmatic partnership. Comfort working in GA4 to assess campaign performance, attribution, and actionable insights is essential.
Responsibilities:
- Lead performance strategy and oversight for all display and video campaigns across You Tube, GDN, CTV, and external DSPs.
- Manage our DSP partner relationship—holding vendors accountable for execution, pacing, targeting, and performance.
- Support the DSP RFP process, evaluating platforms and ensuring the selected vendor aligns with business goals.
- Collaborate with the creative team to develop platform-optimized, high-performing video and display assets.
- Define and refine audience strategies for all stages of the funnel - from brand awareness to conversion.
- Review and synthesize performance data using GA4, Looker Studio, and DSP reporting to guide optimizations and share results with stakeholders.
- Conduct creative and audience A/B testing through vendor-managed platforms.
- Work cross-functionally with product, analytics, and lifecycle teams to ensure seamless tracking and attribution.
- 5+ years of experience in digital marketing with a strong focus on video, display, or programmatic media.
- Demonstrated experience managing external DSP providers; understanding of DSP capabilities, limitations and best practices.
- Strong grasp of the programmatic advertising landscape, including real-time bidding, data targeting & CTV platforms.
- Proficiency in GA4 and a strong understanding of performance marketing KPIs (ROAS, CPA, LTV, etc.).
- Analytical mindset with experience using Looker Studio, Excel/Google Sheets, and other performance dashboards.
- Excellent communicator and collaborator; able to translate data into strategic direction and cross-functional feedback.
- Bonus:
Experience in retail, luxury, or DTC industries.
At R2
Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
At this time, R2
NET will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2
NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender…
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