Founding Marketer

Founding Marketer

Eisen started by solving one of the most operationally painful problems in financial services: unclaimed property and escheatment compliance. Every bank, fintech, and financial institution has to comply with state-by-state escheatment laws, and most do it with spreadsheets, consultants, and institutional knowledge that walks out the door when someone quits. Eisen built the platform that replaced all of that with governed software.

That product is live, has enterprise customers, and generates real revenue. But it was always the wedge, not the ceiling. Eisen is expanding beyond escheatment into adjacent compliance workflows, with new product lines already live with paying customers. The company is growing rapidly this year. The trajectory:
Eisen becomes the back office infrastructure for the entire compliance department at banks, fintechs, and digital asset companies.

Series A funded. The sales team is growing. The product roadmap is aggressive. And the buyer for every new product line is the same buyer who already trusts Eisen with their escheatment compliance.

• Demand gen across the channel mix. Paid search, paid social, retargeting, email, content. You manage vendors where needed and execute directly where you can. There is real headroom to spend more and the forecast models to justify it.

• ABM. Named accounts are identified. Signals are flowing. You operationalize it: paid air cover coordinated with sales outreach, account-specific plays for priority logos, engagement timing based on real data.

• Events. Industry conferences are where this buyer concentrates. You own pre-event targeting, dinner strategy, booth presence, and post-event pipeline conversion. The CEO has been doing most of this. You take it.

• Partners. Channel partners convert at a strong win rate. Partner marketing hasn't been activated beyond relationships. You build the programs.

• Content and narrative. You produce from the existing messaging framework for the core product and build the narrative for the platform expansion. Case studies, blog posts, email campaigns, ad creative, conference collateral. The buyer is a compliance professional at a regulated institution. The content needs to sound like you understand their world.

• Pipeline reporting. Clear performance communication to a CEO who watches the numbers and asks pointed questions.

You're not starting from zero. A specialized team built the demand gen system over the past 10+ months and its producing pipeline. Positioning is locked. ICP is defined. Paid media is running across Google, Bing, Meta, and Linked In. ABM infrastructure is live: named account lists, account-level engagement signals piped to sales, lead scoring built and tuned in Hub Spot. Events are the highest-converting channel and the playbook is proven.

What's been missing is someone in-house to run all of it faster. And what hasn't been built yet is the marketing for where the company is going: the narrative evolution from escheatment automation to compliance infrastructure platform, the content and campaigns for new product lines, the partner programs, the event strategy for an expanding portfolio.

The market is large and underserved. Compliance departments at financial institutions are full of manual, high-stakes, regulation-driven processes that haven't been touched by modern software. Eisen started with the hardest one and is using it to own the rest. This is the stage where marketing directly determines how fast the company grows.

Scale what works. Build what's next.

• 6 - 10 years in B2B SaaS demand gen. You've marketed to banks, fintechs, or compliance/risk/finance buyers. You've run ABM against named account lists, owned event strategy that produced pipeline, and partnered closely with sales. You're analytical, comfortable in Hub Spot, and confident presenting to a CEO who asks pointed questions.

• Financial services or compliance experience strongly preferred. Bonus if you've been through a product expansion or platform repositioning, because that's exactly what this role requires.

• How to stand out: Tell us about the demand gen you built…