Integrated Media Director

Overview

So you’re interested in becoming a Integrated Media Director? Let's dive into what that means:

• Role type:
  Full-time
• Team:
  Client Leadership
• Reporting to:
  Client Partner
• Location:
  
  New York City, New York | Dallas Fort-Worth, Texas | Boca Raton, Florida
• Compensation:
  We hire candidates across our US office locations and at varying levels of experience. Our posted salary ranges reflect differences in both location and experience, with final compensation determined once a candidate’s background and location are confirmed.
• Work Authorization:
  Candidates must be legally authorized to work in the United States. We are unable to provide visa sponsorship or continuation for this position.

The Integrated Media Director will serve as the strategic lead and day-to-day owner of the Bank Checking portfolio, partnering closely with executive product, analytics, and marketing stakeholders to drive sustained growth in an increasingly volatile and competitive rate environment. This role requires a senior, confident leader who can navigate macroeconomic shifts, evolving product strategy, and competitive pressure, while translating these dynamics into agile, performance-driven digital marketing strategies.

The Client Director will be responsible for ensuring marketing remains nimble, data-led, and continuously optimized to protect and grow deposit volume, with a clear focus on high-value customers.

• Strategic Leadership & Client Partnership:
  Act as the senior strategic partner to product and marketing executive leadership, aligning digital media strategy with longer-term product and business priorities.
• Lead proactive, forward-looking planning in response to macro rate shifts and competitive pricing dynamics expected through 2026–2027.
• Provide clear, confident guidance on how marketing should adapt as rates become less competitive, ensuring deposit volume and efficiency remain strong.
• Volatility & Rate Environment Management:
  Own the digital marketing response to a more volatile pricing strategy driven by macro rate changes and competitor activity.
• Ensure media strategies are continuously optimized in near real time as rates, incentives, and competitive positioning evolve.
• Build scenarios and contingency plans that allow the team and client to move quickly as market conditions change.

• Partner closely with product teams to support
• Increased focus on high-value and high-deposit customers
• A potential new savings product launch in 2027
• Launch of the first performance-based savings incentive
• Translate product changes into clear go-to-market strategies, ensuring media, messaging, and measurement are aligned from day one.

• Ensure a rigorous, test-and-learn approach to media strategy that balances near-term performance with longer-term growth objectives.
• Use data and insights to guide optimization decisions, particularly as incentives, pricing, and product features evolve.
• Maintain accountability for outcomes, clearly tying media performance back to deposit growth, efficiency, and customer quality.

• Lead cross-channel teams with clarity and authority, ensuring strong collaboration across media, analytics, and product partners.
• Set a high bar for senior-level communication, decision-making, and delivery.
• Own program momentum, anticipating challenges, driving alignment, and ensuring progress does not stall due to ambiguity or change.

• 7+ years’ experience delivering full-service, integrated media solutions, ideally within finance or a similar regulated vertical
• Experience at an independent media agency
• Channel planning experience with a strong integrated media planning and strategy background
• Fluency in modern measurement, including using outputs from MMM and MTA models
• A systems-thinking mindset, able to connect channels, platforms, and measurement into cohesive strategies
• End-to-end understanding of full-service agency delivery, from strategy through activation and optimisation
• Strong client leadership skills, with the ability to build trusted relationships and translate complex challenges into clear media…