Director, Collector Strategy and Segmentation

Director, Collector Strategy and Segmentation

New York, NY, United States (On-site)

About the Company

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: , the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt.

We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, over 90 million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up.

If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

We’re seeking a Director of Collector Strategy & Segmentation to define how different types of collectors move through our ecosystem—from first touch to long-term advocacy—and to ensure we deliberately tailor experiences, value exchange, and investment by segment.

This role owns the collector segmentation and journey framework across Fanatics Live, Fanatics Collect, and  You will serve as the internal authority on collector behavior, value, and lifecycle progression—ensuring that segmentation drives differentiated strategy across product, marketing, and operations.

Responsibilities

• Define and own the collector journey and segmentation framework across the ecosystem (Acquisition → Advocacy).
• Translate collector motivations and behaviors into actionable, measurable segments with clear goals and value propositions.
• Partner with cross-functional teams to ensure segmentation informs lifecycle marketing, acquisition, product experiences, and collector benefits.
• Lead the strategy for VIP and high-value collector experiences, grounded in segmentation and ROI.
• Design and manage collector value exchange programs (e.g. Fan Cash, Fanatics One) with a focus on segment economics and personalization.
• Establish measurement standards for segmentation-driven initiatives, including test/control design and long-term value impact.
• Define and own key segment-level KPIs (retention, LTV, frequency, advocacy) and hold teams accountable for segment outcomes.
• Collaborate cross-functionally with Product, Tech, Data, Brand, and Lifecycle teams to embed segmentation into strategies and execution.
• Hire and develop a high-performing team focused on journey design, segmentation frameworks, and impact discipline.
• Act as a strategic thought leader on collector-centric segmentation across the Growth organization.

Qualifications:

• At least 8 years of experience in growth strategy, customer segmentation, lifecycle marketing, or analytics in e-commerce, marketplaces, or gaming.
• Proven ability to define and operationalize customer segmentation frameworks at scale.
• Strong analytical skills and familiarity with experimentation design, impact measurement, and analytics tools like Amplitude.
• Deep understanding of customer value exchange models, cohort economics, and strategic portfolio management.
• Demonstrated cross-functional leadership and ability to drive alignment without direct authority.
• Strategic thinker with executional rigor; capable of operating from high-level frameworks down to tactical delivery.
• Passion for sports, fandom, or the collectibles space strongly preferred.

The salary range for this position is $168,800 - $210,000, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans…