Lead Analyst

Lead Analyst Key Responsibilities

• Define and articulate our Mar Tech vision, goals, and transformation roadmap
• Align marketing strategy, data strategy, and technology capabilities across Adobe Experience Cloud
• Advise stakeholders on Adobe platform adoption, sequencing, and integration decisions
• Translate business objectives into actionable Mar Tech and analytics use cases
• Establish governance models, operating principles, and best practices for Mar Tech execution
• Support value realization by linking Mar Tech capabilities to measurable marketing outcomes
• Facilitate stakeholder workshops to drive alignment on priorities, scope, and success metrics
• Partner with delivery leads (CJA, AEP, reporting, tagging) to ensure strategic alignment
• Identify risks, dependencies, and organizational readiness gaps impacting Mar Tech success
• Contribute thought leadership and strategic guidance across the Adobe program

• 6 to 9+ years of experience in marketing technology, digital strategy, or analytics advisory roles
• Proven experience defining Mar Tech strategy or transformation roadmaps
• Hands‑on exposure to enterprise marketing platforms in regulated environments
• Strong experience partnering with senior business and technology stakeholders
• Consulting or advisory experience supporting large‑scale marketing or analytics initiatives
• Primary (Need‑to‑Have) Skills & Technologies
• Mar Tech strategy and transformation
• Adobe Experience Cloud ecosystem (conceptual and applied understanding)
• Marketing analytics frameworks and KPI alignment
• Stakeholder advisory and executive communication
• Governance model design and best‑practice definition
• Business‑to‑technology translation capabilities

• Adobe Customer Journey Analytics (CJA) exposure
• Adobe Experience Platform (AEP) familiarity
• Digital measurement maturity assessments
• Financial services or insurance industry experience
• Agile or SAFe program exposure
• Experience supporting GA‑to‑Adobe transitions

The base compensation range for this role in the posted location is 160650 - 201495.

• Paid time off based on employee grade (A-F), defined by policy:
  Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini’s discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.