Specialized Analytics Lead Analyst, VP - Commerce Measurement and Insights Analytics

Job Overview

Citi is evolving its commerce offerings by connecting merchants with high‑value card members across Citi’s digital platforms. This role, a C13 Lead Analyst, leads Measurement and Insights Analytics for the Citi commerce function. The team develops a measurement framework for commerce campaigns, delivers insights into performance, refines targeting and audiences, and provides incremental impact and attribution data to advertisers.

• Strategic Analytics contribution:
  • Develop the data & measurement roadmap for the Citi Commerce Network (e.g., releases, KPIs, owners)
  • Operationalize closed‑loop measurement approaches using Citi data and partner signals
  • Identify KPIs from Programmatic and On‑site media and combine them into a unified measurement view
  • Standardize post‑campaign reporting and test‑and‑learn frameworks
  • Develop attribution models and frameworks to measure Citi Commerce campaigns
  • Build and integrate Gen AI capabilities to accelerate measurement and insights generation
  • Partner with Finance and Product teams to track actuals versus forecast for granular revenue insights
  • Lead high‑performing team members and drive successful outcomes
• Reporting & Insights: Develop and deliver insightful reports, dashboards, and presentations to stakeholders, translating analytical findings into actionable recommendations.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with Product Development, Sales, Ad Ops, Audience Analytics, Marketing, and Technology to embed insights into product and campaign design.
• Risk and Controls Governance: Assess risk, comply with laws and policies, and manage control issues transparently.

• Minimum Experience: 6‑10 years in data analytics, business intelligence, or quantitative analysis in financial services, digital media, marketing or retail.
• Commerce Media Domain Expertise: Deep understanding of commerce/retail media, measurement capabilities, revenue streams, data strategy and commercialization.
• Digital Media and Marketing Expertise: Knowledge of marketing channels, media buy models, campaign performance data, and key KPIs (ROAS, CTR, CPA, etc.).
• Advanced Analytics
  
  Skills:
  
  Proficiency in statistical analysis, predictive modeling, machine learning, A/B testing and attribution models (MMM, MTA).
• Strategic Thinking: Ability to connect insights with business strategy, identify opportunities and risks.
• Communication
  
  Skills:
  
  Strong verbal & written skills, capable of presenting complex concepts to technical and non‑technical audiences.
• Problem‑Solving: Critical thinking, meticulous attention to detail.
• Technical Proficiency:
  • Experience with large‑scale data platforms (e.g., Snowflake), first‑party data, privacy‑safe environments (clean rooms, identity resolution).
  • Hands‑on experience in attribution modeling and Gen AI solutions.
  • Proficiency with BI & visualization tools (Tableau, Power BI, Qlik View).

• Required: Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Computer Science, Engineering, or related).
• Preferred: Master’s or PhD in a quantitative field, Business Analytics, or MBA with analytical focus.

• SQL, Python, or R programming for data manipulation, analysis, and model development.
• Experience with consumer banking products and customer lifecycle analytics.

Primary

Location:

Wilmington, Delaware, United States – Salary range: $ – $.

Citi offers competitive benefits including medical, dental & vision coverage; 401(k); life, accident & disability insurance; wellness programs; and paid time off (vacation, sick leave, paid holidays). Incentive and retention awards may also be available for eligible employees. Additional benefit details can be found at

Citi is an equal‑opportunity employer and will consider qualified candidates without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other protected characteristic.

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