Senior Director, AI Automation & Enablement Lead

OMD |

OMD | Posted Mar 11

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Full-time

New York

Negotiable

Unknown

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

We are seeking an AI Automation & Enablement Lead to help scale and operationalize AI-powered capabilities across the Client’s media ecosystem.

This is a strategic leadership role focused on applying and integrating existing AI tools.

You will orchestrate the use of Omnicom (OMC) platforms such as Omni+, proprietary AI solutions, enterprise data assets, and third-party technologies to enhance how media planning, investment, and optimization decisions are made. You will work closely with technology, data, and business teams to configure and tailor solutions for the Client’s needs.

Deep media experience is helpful but not required. Candidates may come from media, marketing operations, analytics, martech, consulting, transformation, or technology enablement backgrounds. What matters most is the ability to connect AI capabilities to real business outcomes.

Lead AI Enablement Strategy

• Develop and execute an AI enablement roadmap focused on practical, scalable applications
• Map business challenges to existing Omnicom and third-party AI tools
• Prioritize enterprise-ready solutions over bespoke builds
• Ensure alignment with the Client’s broader AI and data strategy

Orchestrate Tool Integration

• Evaluate and deploy AI tools across Omni+, OMC solutions, and third-party platforms
• Partner with technology and data teams to customize configurations for the Client’s use cases
• Ensure solutions integrate seamlessly into existing workflows and data environments

Embed AI into Workflows

• Redesign planning and activation processes to incorporate AI-assisted decision-making
• Create clear playbooks and usage guidelines for teams
• Elevate human roles toward strategic judgment while AI supports data-heavy tasks

Translate Business Needs into AI Solutions

• Identify where predictive insights, automation, or optimization tools can improve performance
• Work with technical partners to tailor outputs for usability and actionability
• Ensure AI enhances decision quality — not complexity

Drive Adoption & Responsible Use

• Develop enablement programs and training materials
• Monitor adoption metrics and remove barriers
• Align all AI applications with governance, privacy, and security standards
• Act as a trusted advisor on responsible AI implementation

What Success Looks Like

• AI-enabled tools are widely adopted across teams
• Planning and optimization decisions are faster and more consistent
• Manual processes are reduced
• Solutions scale across brands and markets
• Leadership clearly understands and values the business impact of AI enablement

What We’re Looking For

• 7–10 years of experience in media, marketing, analytics, transformation, martech, or technology enablement roles
• Experience leading cross-functional initiatives in complex, matrixed environments
• Demonstrated ability to operationalize tools and systems within business teams
• Experience partnering with technical or data teams without serving as a hands‑on developer
• Deep media expertise is not required. Strong business process understanding and the ability to improve decision workflows are more important.

AI & Data Fluency

• Working knowledge of how AI and analytics tools are applied in business environments
• Familiarity with…