VP, E-COMMERCE

FULLBEAUTY Brands™ is the premier fashion and lifestyle destination for the plus size customer. We are an online and catalog marketplace offering a curated collection of the finest family of plus size brands and thousands of products.

We are seeking a high-impact Vice President of E-Commerce to own and drive the digital performance of our entire brand portfolio. This is a P&L-minded business leadership role — you are accountable for e-commerce results across every brand, every season, every day. You will serve as the chief architect of our web growth strategy, own each brand's digital go-to-market execution, and set the performance standard for the organization.

• Own e-commerce performance across all brands as a true business leader — accountable for revenue, conversion, traffic, AOV, and customer lifetime value in a DTC-led company where digital is the primary engine of growth.
• Set the multi‑brand digital vision and translate it into a rigorous, data‑driven roadmap; hold yourself and the organization to measurable outcomes across every property, every season.
• Think and act like a GM: monitor performance daily, identify risks and opportunities in real time, and make rapid, high‑quality decisions that protect and accelerate the business.
• Drive continuous site optimization through A/B testing, funnel analysis, and iterative experimentation — always moving the needle on conversion and engagement, never satisfied with the status quo.
• Lead the identification of whitespace opportunities across the portfolio; anticipate competitive shifts and capitalize on them before the market does.

• Serve as the business authority on Salesforce Commerce Cloud — driving platform strategy, governing roadmap prioritization, and partnering with IT on architecture decisions that enable scalability.
• Champion the full utilization of SFCC capabilities, ensuring the team extracts maximum value from platform features including promotions, catalog management, and storefront performance.
• Lead evaluation and integration of third‑party tools and technologies that amplify SFCC's core capabilities and accelerate the customer experience roadmap.

• Own the end‑to‑end digital go‑to‑market plan for each brand in the portfolio ensuring every brand shows up online with the right product, the right message, and the right offer at the right moment.
• Drive promotional strategy and calendar execution across all brands; partner with Merchandising and Planning to ensure promotional activity is commercially sound, brand‑appropriate, and optimized for digital conversion.
• Contribute to marketing execution — translating key seasonal, cultural, and customer milestones into high‑impact digital campaigns that are consistent with brand positioning and tuned for performance.
• Ensure each brand's online presence authentically reflects its identity and customer promise while maximizing revenue opportunity — balance brand equity and commercial performance with judgment.

• Build and execute a sophisticated personalization strategy — leveraging customer data, behavioral signals, and segmentation to deliver relevant, high‑converting experiences at every touchpoint.
• Partner with digital marketing, creative, and merchandising to develop a content and experience framework that feels personal across all brand identities within the portfolio.
• Champion the evolution of the customer journey from browse to post‑purchase, with an obsessive focus on reducing friction and increasing loyalty‑driving moments.

• Command the full analytics stack — from site behavioral data to business performance metrics — extracting actionable insights that directly shape strategy and investment decisions.
• Present confidently and frequently to the C‑suite and executive leadership, translating complex data into clear narratives with concrete recommendations.
• Establish a culture of measurement within the team; every initiative starts with a hypothesis and ends with a performance…