Lead Generation Marketer

At LR Paris, we believe in the transformative power of thoughtful gifting. With a blend of artistry, ingenuity, and intention, we craft unique branded product solutions and packaging that not only accentuate a brand's identity but also build authentic, timeless connections.

As a team, we've successfully elevated client and employee relationships for one of the world's largest financial institutions through the creation of exclusive high net worth client gifts and the implementation of unique employee onboarding gifting programs. We have also played an integral role in the launch of new brands and the meticulous design of product lines for a renowned investment bank.

Furthermore, our expertise extends to crafting exquisite gifts with purchase (GWP) packaging and customer loyalty incentives for leading global cosmetic companies. By 2028, we aspire to be the go-to branded product solution partner for all Fortune 500 companies.

As Lead Generation Marketer you will own the strategy and execution of LR Paris’ lead generation engine, responsible for building a qualified pipeline that fuels new client acquisition and account expansion. This is a strategic operational role: you design data-driven campaigns, establish scalable processes, and manage the Hub Spot platform as a core business system. You will work cross-functionally with sales, marketing, and leadership to ensure consistent pipeline flow, campaign performance, and data integrity.

Your success directly impacts revenue growth and the company’s path to becoming the Fortune 500 trusted gifting partner.

• Develop and own the annual lead generation strategy, including target markets, ideal customer profiles, and channel mix (email, digital, events, Linked In, third-party data).
• Design and execute multi-channel campaigns (email, digital, events, social, web) that generate qualified leads aligned to revenue targets and account expansion goals.
• Plan and manage events, pre-event, in-event, and post-event touches; with clear success metrics (pipeline impact, engagement, content capture).
• Monitor campaign performance daily/weekly against KPIs (lead volume, conversion rates, engagement, ROI); make rapid optimizations to improve results.
• Develop quarterly and annual marketing plans aligned to company revenue targets and product roadmaps.

• Conduct market research and competitive analysis to identify high-value target accounts and industries.
• Define and maintain lead qualification criteria to ensure high-quality handoff to sales.
• Design and implement lead scoring models based on engagement, fit, and sales-input feedback.
• Analyze lead generation data regularly to identify trends, bottlenecks, and opportunities for optimization.

• Own Hub Spot strategy and administration, including contact and company segmentation, lifecycle stages, and lead scoring.
• Build and maintain nurture workflows, automated campaigns, and event attribution to move leads through the pipeline efficiently.
• Work with IT team to create and maintain dashboards that give leadership real-time visibility into campaign performance, pipeline health, and revenue contribution.
• Ensure data quality and integrity through regular audits, documentation of data governance standards, and ongoing team training.
• Evaluate, recommend, and integrate tools and platforms (e.g., Apollo, enrichment tools, marketing automation) that improve lead gen efficiency and data flow.
• Work with IT to integrate marketing initiatives into company systems (CRM, DAM, analytics) to reduce manual work and improve visibility.
• Coordinate timely distribution of qualified leads to sales team; establish SLAs and feedback loops to ensure quality.
• Track and report on lead generation activities, pipeline contribution, and progress toward quarterly/annual targets.
• Partner with sales leadership to identify expansion opportunities within current accounts and execute nurture campaigns.
• Generate regular stakeholder reports (monthly and quarterly) that highlight campaign successes, pipeline impact, and areas for improvement.

• Design and document scalable lead gen processes (campaign briefs, timelines, approvals, post-mortems) that can grow without bottlenecks.
• Maintain standardized campaign templates and documentation across channels.
• Establish and maintain reporting frameworks and KPI dashboards for leadership visibility.
• Lead platform training sessions and create resources to drive adoption of Hub Spot best practices across the company.
• Identify operational bottlenecks and propose data-driven strategies to improve efficiency and results.

• Bachelor's of Science in marketing analytics or another related field
• 5-7 years of experience in lead generation, growth marketing, demand generation, or marketing operations (B2B preferred).
• Demonstrated track record building and optimizing lead gen campaigns across multiple channels;…