Senior Analyst, Intelligence

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

The Zenith Competitive Intelligence team delivers advertising intelligence that translates into actionable insights and marketplace advantage for our clients. Our work informs strategy, planning, and business decision-making by contextualizing competitive dynamics, media investment trends, and messaging strategies.

As a Senior Analyst, you will own end-to-end Competitive Intelligence work streams, transforming complex data into clear, business-focused insights. This role goes beyond reporting: success is defined by your ability to connect data to business context, develop a point of view, and translate findings into implications that support strategic decisions.

The Individual:

The Senior Analyst is an accountable owner of assigned Competitive Intelligence work streams, operating with a high degree of independence. This role is responsible for managing work from intake through delivery, including intake communication, insight development, QA, and stakeholder communication/engagement. Senior analysts are expected to think critically about data, proactively identify patterns, risks, and opportunities, and ensure outputs are not only accurate but clearly tied to the business.

• Ownership mindset with the ability to independently drive work forward
• Strong analytical and critical thinking skills; able to move from data to insight to implication
• Clear communicator who can translate complex data into concise, stakeholder-ready narratives
• Highly detail-oriented with strong standards for accuracy and quality
• Comfortable working in fast-paced environments with evolving priorities
• Curious, proactive, and motivated to improve outputs and processes continuously
• Own recurring reporting and ad hoc Competitive Intelligence analyses from intake through final delivery
• Analyze competitive data to identify trends, investment shifts, and messaging strategies
• Translate findings into clear insights, business implications, and strategic recommendations
• Ensure accuracy, consistency, and quality across all deliverables (data, storytelling, and formatting)
• Present Competitive Intelligence in internal and client-facing forums on a recurring (e.g. weekly) basis, clearly articulating key trends, shifts, and competitive activity, with a focus on surfacing timely, decision-relevant intelligence
• Proactively identify risks, gaps, and opportunities with recommended next steps
• Manage timelines and communicate status, dependencies, and risks proactively
• Partner cross-functionally to align outputs with broader business priorities and stakeholder needs

• 2-3 years of experience in media strategy, media analytics, competitive intelligence, or related field
• Experience owning reporting or analysis end-to-end
• Strong proficiency in Excel, including data manipulation, QA validation, pivot tables, and managing large data sets
• Exposure to Power Queries or working with large datasets
• Ability to connect data findings to business context and implications
• Strong organizational skills and ability to manage multiple work streams
• Experience presenting preferred
• Familiar with Competitive Intelligence data (ex: Mensio, Media Monitors, or Nielsen)

What success looks like:

• Deliverables are accurate, clear, and consistently business-focused
• Insights go beyond reporting to explain drivers and implications
• Work streams progress with minimal oversight
• Risks, gaps, and caveats are surfaced proactively
• Stakeholders trust the Senior Analyst to own and drive work…