Social Media Lead

About the role

Most people think AI is coming for their job. We think it's coming for the boring parts of it.

We’re not looking for a social media manager. We’re looking for a Social Media Lead — someone who’s plugged into the conversation at a level that goes beyond posting. Someone who understands that the debate happening right now around AI and human creativity is one of the most consequential of our time, and who wants to be an active voice in shaping it.

Less Gordon Ramsay, more Anthony Bourdain.

You'd own how Synthesia shows up across Linked In, X, Instagram, Tik Tok, and You Tube. Not just posting. Thinking. Helping figure out what a leading AI company should sound like in culture, and then making it happen.

You’ll work within brand foundations built by people who've shaped some of the most iconic companies in the world. But social is its own language and we know that. You'll have a real say in how the voice evolves.

You’ll report into the Head of Social Media and work alongside a team of six, including videographers, editors, and creators who produce exceptional content in-house across every format and channel.

This team can make anything. What they need from you is someone who knows how to make it travel. You’ll be the distribution brain of the group, helping everyone point their energy in the right direction, understanding what works where and why, and making sure the best ideas actually reach the people they should.

• Owning Synthesia's presence across Linked In, X, Instagram, Tik Tok, and You Tube, day to day and long term
• Shaping the social voice and narrative around AI, creativity, and the future of work
• Building a content calendar that has rhythm without losing soul
• Engaging with our community in a way that’s fun, thoughtful and real
• Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not

• You think in distribution. You don't just ask "is this good?" You ask "who is this for, where will it land, and how do we get it there?"
• You’re genuinely curious about AI and what it means for human creativity and the future of work.
• You’re optimistic about where this is going. You believe AI can make work more human, not less, and you want to help tell that story.
• You know when something lands and when it doesn't, and you can usually explain why. Instinct first, data second.
• You write well, with a point of view and a specific voice.
• You’re organised enough to run the machine, but you'd be bored in a role that was only that.
• You don't need a brief to know what to post. You need room to move.

Location:
London or New York
· Full-time
· Hybrid (3 days in office)