Salesforce CRM Manager

At CORE: we curate a global community of unlike-minded individuals united by their courage to defy definitions. Our members and Partners are relentlessly curious world builders, change makers, visionaries, leaders, and agents of transformation, who come from a range of thirteen distinct industries. As a community, we are committed to our collective performance, powered by dynamic engagement and exchange.

The Salesforce CRM Manager is responsible for owning and evolving CORE’s Salesforce ecosystem to ensure it functions as the single source of truth for member, partner, and operational data. The role blends technical Salesforce expertise with a hospitality‑driven, member‑experience mindset
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• Oversee daily administration and optimization of Salesforce across Sales Cloud, Service Cloud, and Account Engagement.
• Act as the primary CRM partner for Membership, Marketing, and Operations—translating business needs into scalable Salesforce solutions.
• Maintain data integrity, governance, hygiene, duplication, and reporting accuracy.
• Manage integrations with key systems like PMS, POS, finance, reservations, and marketing platforms.
• Design and optimize workflows, automation, validation rules, and SOPs.
• Build dashboards and reports for leadership insights and engagement analysis.
• Support multi‑channel communications (email, journeys, segmentation).
• Lead release planning, testing, documentation, and change management.
• Provide training, enablement, and best practices for users across teams.
• Serve as the internal Salesforce expert—managing issues, enhancements, and prioritization.
• Ensure compliance with privacy, security, and data protection standards.
• Support initiatives that elevate member experience through data and personalization.

• Curious
• Strategic
• Detail‑oriented
• Resourceful
• Solution-oriented
• Calm under pressure

• 3–5 years of Salesforce administration/CRM experience, strong understanding of data models and automation, cross‑functional communications skills, and experience handling sensitive data. Salesforce Admin certification and hospitality or luxury membership experience are strong pluses.