Senior Manager of Digital Experience – Web

Location: New York

Cooley is seeking a Senior Manager of Digital Web Experience – Web to join the Marketing and Business Development team.

Position summary:

Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Web supports the strategy, performance, and governance of the firm’s digital properties. This role helps deliver a scalable, data-driven web experience that enhances client engagement and aligns with Marketing & Business Development priorities. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Web Strategy & Ecosystem:
Lead the strategic vision and day-to-day operations for the firm’s digital properties, transforming the website into a proactive growth platform and lead-generation engine.

CMS Business Ownership:
Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.

Resource Management:
Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.

Platform Health & Quality:
Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.

Client Journey Support:
Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.

Digital Metrics & Insights:
Lead the analytics strategy for the web, utilizing heat mapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.

Collaboration:

Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm’s narrative and a primary validator for the partner-led sales process.

Transformation

Roadmap:

Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm’s "Always Ready" infrastructure.

Global Governance & Standards:
Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.

People Leader:

Serve as direct supervisor and mentor to direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Skills and experience:

Required:

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

Ability to work extended and/or weekend hours, as required

Ability to travel, as required7+ years of directly applicable experience (e.g., web operations, digital operations, or related field)
Proven experience with CMS/Web technologies, including and DAMStrong understanding of SEO, AEO and GEOComfortable and familiar with UX/UI design

Preferred:

Bachelor’s degree

Supervisory experience

Competencies:

Entrepreneurial by nature

Excellent attention to detail

Approaches tasks through a lens of quality and consistency

Approaches tasks through a digital first lens Exceptional interpersonal and communication skills with ability to facilitate and solve problems

Ability to organize, prioritize and coordinate multiple activities often under tight timelines

Ability to drive projects to completion and achieve goals

Strong judgment

Effective teamwork and collaboration skills across teams and departments
· Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
High level of professionalism at all times

Demonstrated ability to lead through influence and develop talent

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