Sr. Manager, Optimizations - HCP Products

Role Summary

The Sr. Manager, Optimizations plays a critical role in managing and optimizing Pfizer’s HCP‑focused web properties, primarily Pfizer Pro and other HCP digital assets, to deliver the best possible clinician experience. This role drives data‑informed decisions and continuous performance improvement across the HCP surface, working in close partnership with HCP UX and Strategy, the Measurement and Web Analytics teams, and the Consumer Optimization Lead.

It requires a strong background in website optimization, experimentation, and data analysis, paired with the strategic judgment to turn findings into roadmap‑shaping recommendations.

• Develop and execute a comprehensive optimization strategy for Pfizer’s HCP web properties (primarily Pfizer Pro), focused on clinician engagement, task completion, and overall surface performance.
• Continuously monitor and analyze surface metrics, business outcomes, and user research to identify opportunities for improvement, partnering with the Measurement and Web Analytics teams for the data foundation behind every recommendation.
• Lead A/B and multivariate testing and conversion‑rate optimization for the HCP surface, building and running a structured experimentation roadmap rather than one‑off tests.
• Own the learning agenda for the HCP web properties, ensuring data‑driven insights inform decision‑making and feed continuous improvement.
• Partner closely with the Consumer Optimization Lead to self‑standardize methodology, tooling, and measurement across the two surfaces, so HCP and Consumer optimization stay consistent and share what works while respecting the different rhythm and stakeholder set of clinician audiences.
• Provide insights and recommendations to HCP Strategy and the HCP product roadmap based on surface performance and clinician behavior, so optimization findings shape upstream product direction, not just downstream tweaks.
• Collaborate with HCP UX to translate experiment insights into design improvements, and to validate design changes against clinician behavior before they scale.
• Use AI‑enabled optimization and personalization tools (e.g. Adobe Target) to run, target, and scale experiments, and adopt AI‑driven and agentic testing approaches as the practice matures, raising experiment velocity without lowering the evidentiary bar.
• Use AI‑enabled design tools (e.g. Claude Design, Figma Make) to rapidly produce test variations and prototypes, so the experimentation pipeline is not bottlenecked on design hand‑offs.
• Stay current with industry trends, best practices, and emerging technologies in optimization, experimentation, and clinician experience.
• Maintain strong relationships with internal stakeholders to align optimization efforts with HCP business objectives.

• Bachelor’s degree in a related field (e.g., Marketing, Business, Computer Science) required; advanced degree preferred.
• 6+ years in website optimization, experimentation, or related roles, with a proven track record of driving measurable improvements in digital performance.
• Strong command of web analytics tools and A/B testing / optimization platforms (e.g., Adobe Analytics, Adobe Target, Optimizely, VWO).
• Proficient in data analysis and interpretation, with the ability to derive actionable insights and make data‑driven decisions.
• Experience working with dynamic websites and content management systems.
• Working knowledge of UX/UI principles and best practices.
• Familiarity with AI‑enabled design and prototyping tools (e.g., Claude Design, Figma Make) and an appetite to fold them into the experimentation workflow.
• Strong problem‑solving skills and a proactive, self‑directed mindset.
• Excellent project management skills, with the ability to prioritize and run multiple initiatives simultaneously.
• A human‑centered mindset, obsessed with the end customer and able to bring the voice of the clinician into decisions through an understanding of their journeys.
• Strong writing, presentation, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).

• Experienc…