Principal Product Manager; Subscriber Acquisition & Retention

Requirements

• At least 10 years’ product management experience with a focus on subscription acquisition, direct-to-consumer, or e-commerce products
• A track record of managing and developing product managers
• Proven ability to use AI tools to improve the quality and velocity of your work
• Deep expertise in experimentation and data-driven decision making
• The ability to engage in detailed discussions with engineering, understand paywall and subscription system architecture, and make informed product decisions
• A track record of influencing executive level stakeholders (VP-level and above)
• A strong understanding of acquisition funnel metrics
• Knowledge of digital media and subscription businesses
• Experience with the Piano or Braze platforms (a plus)

• Subscriber Acquisition is one of the most consequential product areas at Dow Jones: the engine that drives new paying subscribers and registered users into The Wall Street Journal, Barron's, Market Watch, and beyond
• As Principal Product Manager on the Subscriber Acquisition team, you will own acquisition products including paywall strategy, shop pages, checkout, and partnerships from end-to-end
• You will also own new vertical launches across a multi-brand portfolio
• You will lead a team of product managers and work closely with marketing, engineering, design, and subscription strategy to set direction, run experiments, and ship products that directly move the business
• You will also help enable the shift to the use of more AI tools in product management across your team
• You will report to the VP of Product, Commerce
• Work with marketing and subscription business stakeholders to define and execute the long-term product strategy for subscriber acquisition
• Lead and develop a team of product managers as a player-coach
• Own prioritization and trade-offs across a multi-brand portfolio (WSJ, Barron's, Market Watch)
• Drive alignment with engineering, design, marketing, data science, and senior leadership
• Design and run a rigorous experimentation program, using A/B testing and funnel analysis to drive measurable conversion outcomes
• Own the technical strategy for core acquisition systems (paywall platform, onsite commerce tooling and checkout)
• Translate complex configurations into accessible plans for technical and non-technical stakeholders
• Drive the product strategy for new verticals and partnership programs, working directly with senior leadership
• Exhibit strong product judgment on high-impact decisions, balancing conversion goals with user experience, ad revenue, and long-term brand health