Senior Lead, Marketing Analytics & Revenue Operations

Who We Are

At Kyndryl, we design, build, manage and modernize the mission‑critical technology systems that the world depends on every day. We are always moving forward, pushing ourselves to build a more equitable, inclusive world for our employees, customers and communities.

The Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands‑on analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand growth through marketing channels and evaluates how to accelerate that growth by analyzing performance across channels, audiences, and the full marketing funnel. You will compare performance across email, events, paid media, digital programs, and other B2B channels;

identify where the marketing organization should invest, optimize, or shift spend; and provide regular insights to channel owners to improve efficiency and ROI.

You may oversee a small team of 1‑3 analysts and senior analysts and work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. You will automate reporting and surface actionable insights for marketing and sales stakeholders, ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses. This will also require partnering with operations and engineering teams to improve data flows, models, and quality.

In this role you will have intimate knowledge of our marketing platforms, review APIs and data conformance, define metadata strategies, and simplify output to communicate to marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital).

You should shift between business problems—developing segmentation frameworks that support ABM, optimizing event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization, diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. You will present findings and recommendations to marketing leadership and senior stakeholders.

• Strong analytical and quantitative problem‑solving
• Ability to work autonomously and own medium‑to‑large sized projects end‑to‑end
• Skill at translating insights into business recommendations
• Collaboration and relationship‑building across marketing and sales
• High attention to data quality and consistency
• Curiosity, initiative, and deep commitment to driving business growth

• Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI (required)
• Experience with CRM, marketing, and sales platforms (Marketo, CJA, Atlas, etc.)
• Strong understanding of multi‑touch attribution, marketing funnels, and revenue dynamics
• Ability to manage and mentor analytical talent
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences

The compensation range for the position in the U.S. is $100,080 to $190,080 based on a full‑time schedule. Geographic variations:
California (San Francisco Bay Area): $120,120 to $228,000;
California (All Other): $110,040 to $209,040;
Colorado: $100,080 to $190,080;
Massachusetts: $100,080 to $209,040;
New York City: $120,120 to $228,000;
Washington: $110,040 to $209,040;
Washington DC: $110,040 to $209,040.

This position will be eligible for Kyndryl’s discretionary annual bonus program and a comprehensive benefits package that includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off. If this is a sales commission eligible role, you will be eligible to participate in a sales commission plan in lieu of…