Director, Business Development

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Our team at the center of the Groupe empowers clients with the highest fidelity data, tech, and AI capabilities that predict, power, and prove business outcomes. With our investments in Epsilon, Sapient, MRCL, etc., we power creative and media personalization at scale for our clients. Our team is an accelerant at the center of the Groupe and partners with Groupe leaders to win or retain strategic accounts with industry leading data, tech, audience, and AI solutions.

The Director, Business Development will partner across the Groupe when The Lab plays an integral role in a new business opportunity, building and designing the data, tech, audience, and AI narrative. The ideal candidate will:

• Oversee the efforts to acquire new clients, growing revenue for the Groupe at large, and retain strategic accounts
• Lead responses to client inquiries pertaining to data, audience, and analytics, including Requests for Information (RFI), and Requests for Proposals (RFPs), capabilities presentations, working sessions, client briefs, and final proposal documents
• Oversee the development, design, and presentation of all client pitch presentations
• Thoughtfully manage all pitch activities (including global and local): responsible from receipt of request through final submission / presentations
• Collaborate closely with Groupe capabilities to craft pitch strategy and narrative
• Partner with cross-functional teams, building trusted relationships across the Agency Leads, Groupe capabilities, Epsilon, etc.

The ideal candidate should understand strategy, media, and technology, and have direct experience with business development, product marketing, agency service frameworks, and organizational design.

Candidates will be successful when they:

• Strong understanding of the marketing and media industry, pipeline management and client acquisition
• Strategic thinker and content creator, crafting a storyline that compels the client prospect to partner with the Groupe, or retain a strategic account
• Illustrate the ability to prioritize and resolve complex problems and elevate to senior leadership team as necessary
• Have proficiency in communicating clearly and concisely, keeping audience in mind
• Possess exceptional attention to detail, with the ability to craft concise briefs for senior executives and clients

Candidates stand out when they:

• Are a creative problem solver, possessing a high level of intuition
• Have strong interpersonal and collaboration skills, resourceful team player
• Are an excellent creative thinker with the ability to use both data and intuition to inform decisions
• Possess impeccable time management skills, managing multiple complex activities at once
• Have experience working with co-located and virtual teams
• Have excellent judgment while working on high-priority, confidential initiatives

• BA/BS in Business, Marketing, or Strategy-related discipline
• 7-10 years of relevant experience with marketing and media agencies or adjacent capabilities, such as ad- and mar-tech firms, consultancies, or client-side marketing organizations
• Demonstrated skills in slide design, analysis, writing, communication, and cross-functional collaboration
• Ability to look at the larger picture with a strategic perspective, balanced with an eye for detail

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive…