Social Media Manager

About The Campaign Finance Board

The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation.

The Marketing and Digital Communications unit leads the top‑level marketing and communications strategy for the CFB and creates the strategy for all public‑facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes.

The Public Affairs department of the New York City Campaign Finance Board seeks a Social Media Manager to lead the execution of social media content across NYC Votes and CFB digital platforms, with a strong emphasis on social‑first, vertical video content. Reporting to the Digital Media Strategist, the Social Media Manager plays a key role in strategizing and creating content, maintaining content calendars, supporting influencer partnerships, and engaging priority audiences across platforms.

We are looking for an experienced digital storyteller with expertise in social‑first copywriting and vertical video production. The ideal candidate can translate complex information into clear, accessible, and engaging content that encourages New Yorkers to participate in the democratic process. This is an opportunity for a skilled writer and creative thinker to break down barriers to participation and deliver relevant, impactful content that meets New Yorkers where they are.

• Create digital content for NYC Votes and NYC Campaign Finance Board, primarily short‑form video and social media copy.
• Maintain a social media content calendar aligned with election cycles and strategic priorities.
• Support influencer campaigns by pitching new partners, crafting creative briefs, and supporting with campaign analysis.
• Collect, analyze, and report on digital content performance, providing data‑driven insights to optimize campaigns and inform stakeholders.
• Conduct rapid‑response to publish timely, relevant content during high‑intensity periods, ensuring accurate and accessible information for all audiences.
• Collaborate with cross‑functional teams to execute campaigns that engage priority audiences, including youth voters, voters with disabilities, LOTE communities, and justice‑impacted voters.
• Ensure all content meets accessibility, inclusivity, and language access standards.

We’re seeking individuals eager to make an impact, even if they don’t tick every box on our job description. We believe in the power of diverse perspectives and the unique blend of lived experiences, non‑traditional education pathways, practical know‑how, and a variety of skills and abilities that each candidate brings to the table. If you’re ready to learn and grow with us, we encourage you to apply and be part of our dynamic team.

• Content Creation:
  Knowledge of best practices for content (video, graphic, copy) across Instagram, X, Facebook, Linked In, You Tube, Reddit, and other emerging digital channels.
• Social Media Strategy:
  Understanding of platform‑specific best practices for Instagram, X, Facebook, Linked In, You Tube, Reddit, and other emerging digital channels.
• Social Media Analytics & KPIs:
  Knowledge of social media analytics and listening tools, performance benchmarks, and methods to evaluate content effectiveness.
• Content Planning & Editorial Practices:
  Knowledge of social media content calendars and content planning around elections and organizational goals.
• Audience Growth & Engagement:
  Understanding of how to identify, segment, and grow digital audiences, and the ability to design strategies that effectively engage and expand reach across diverse community groups.
• Influencer & Partnership:
  Knowledge of how to identify, engage, and support influencer campaigns that align with organizational objectives and reach priority audiences.
• Accessibility & Compliance Standards:
  Knowledge of content accessibility (e.g., WCAG), plain language…