Social Media & Content Manager

Job Description

The Tie - Social Media & Content Manager

Location: New York, NY (On-site preferred; remote considered)

Salary Range: $75,000 - $120,000 (depending on experience)

We're looking for someone who understands digital assets and knows how to market to institutional participants. You'll manage our social media and content across platforms, from market commentary and onchain insights to product announcements, showcasing The Tie's offerings to some of the biggest financial institutions and the larger crypto community. You'll also work closely with our research team, identifying compelling market insights and transforming them into content that demonstrates why The Tie is the trusted partner for institutions navigating crypto markets.

• Create and publish content across X, Linked In, and our blog that demonstrates The Tie's capabilities and engages institutional audiences
• Develop original analysis and commentary—market threads, perspectives on crypto trends, and thought leadership that showcases your expertise and understanding of our audience
• Collaborate with research and data science teams to surface compelling onchain insights and package them into shareable content
• Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie's latest insights
• Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible
• Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns
• Monitor crypto markets and regulatory developments to identify timely content opportunities
• Conduct independent research when needed to develop original angles and perspectives

• 2+ years in a marketing or content role preferably with a crypto company that works with institutions
• Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
• Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
• Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
• High proficiency with AI tools like Claude, ChatGPT, and others
• Experience collaborating with technical teams like data science, research, or product
• Experience partnering with creative teams to develop infographics and visual content

• Experience marketing to institutional/B2B audiences in crypto or fintech
• Experience with analytics tools (Google Analytics, X Analytics, etc.)
• Experience with tools like Figma, Canva
• Familiarity with SEO and how content surfaces in AI search
• Ideally located in New York

• Competitive compensation
• Employee stock option plan
• Health, dental, vision, and disability insurance
• Flexible paid time off
• Flexible working hours
• A fast-paced and exciting work environment
• Strong teamwork-driven culture