CRM Manager

A leading global professional services firm is seeking a CRM Manager to join its Marketing team. This role is ideal for a technically strong professional with experience in CRM administration, change management, and business development workflows within a professional services environment. Reporting to senior marketing technology leadership, the CRM Manager will oversee platform administration, support system integrations, maintain data integrity, and drive optimization initiatives.

This individual will play a key role in aligning CRM capabilities with marketing and business development objectives.

• Manage day-to-day CRM operations, including user access, roles, permissions, and security
• Configure and maintain objects, fields, workflows, validation rules, and approval processes
• Oversee system releases, enhancements, and environment management (e.g., sandboxes, deployments)
• Monitor system performance and conduct regular audits
• Maintain and troubleshoot integrations with marketing, relationship management, and financial systems
• Support lead routing, campaign tracking, and engagement workflows
• Ensure secure and accurate data flow across platforms
• Contribute to future-state marketing technology architecture
• Ensure data quality through governance protocols and validation controls
• Perform data imports, exports, and bulk updates
• Develop dashboards and reports to deliver insights on pipeline, campaigns, and ROI
• Maintain compliance with data privacy regulations and internal policies
• Provide CRM support and resolve system issues
• Create documentation, process maps, and training materials
• Deliver user training and act as a trusted advisor to stakeholders
• Translate business needs into scalable CRM solutions
• Identify automation and process improvement opportunities
• Manage and prioritize enhancement requests
• Support long-term CRM strategy and growth initiatives

• Bachelor’s degree in a relevant field
• 5+ years of CRM administration experience, preferably within professional services
• Strong expertise in CRM configuration, automation, security models, and reporting
• Experience with platforms such as Salesforce, Microsoft Dynamics, or Deal Cloud (certifications preferred)
• Excellent communication skills with the ability to collaborate across teams

• Detail-oriented with a focus on quality and user experience
• Ability to manage multiple priorities in a fast-paced environment
• Proactive, collaborative, and solutions-driven mindset

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.