SEO​/GEO Manager

Join Amazon News as an experienced SEO/GEO Manager in New York.

As a SEO/GEO Manager you will own organic search and AI visibility strategy, shaping how content appears on web and AI platforms. You will develop and execute strategic plans, grow traffic, support content creation, influence discovery in AI chatbots, and work cross‑functionally across editorial, communications, and engineering.

• Develop a comprehensive organic SEO and GEO strategy for the global Amazon News website, including a roadmap of initiatives to drive growth.
• Monitor and optimize how content surfaces in AI chatbots such as ChatGPT, Perplexity, and Google AI Overviews, tracking citations and visibility.
• Build and maintain SEO and GEO reporting process and cadence, with regular reports for leadership, peer teams, and communications partners.
• Manage dedicated SEO tools (Google Search Console, SEMrush, Sistrix, Screaming Frog) and identify and onboard new tools as needed.
• Conduct regular technical SEO audits to identify and resolve issues related to site architecture, crawlability, indexation, page speed, and structured data.
• Partner with engineering teams to ensure site infrastructure, including URL structure, internal linking, and schema markup, is optimized for both traditional and AI‑driven search.
• Work closely with editorial teams to develop and implement initiatives that maximize organic engagement for new and evergreen stories.
• Proactively identify opportunities to win keywords for specific stories and topics.
• Align SEO and GEO strategy with broader reputational, editorial, and business goals by working with communications stakeholders.
• Understand customer search and AI discovery behavior and provide guidance to teams.
• Develop and implement link and traffic building strategies.
• Stay current on industry trends, competitor techniques and best practices across SEO, GEO, and AI‑driven content discovery.

• 6+ years of professional marketing experience (non‑internship).
• 5+ years of search engine optimization experience with a track record of increasing organic traffic.
• 3+ years of experience building SEO reports and communicating results to stakeholders.
• 3+ years of experience with SEO and data tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, and CMS.
• Experience with Excel or Tableau for data manipulation, macros, and pivot tables.
• Familiarity with how large language models surface and cite content and strategies to improve AI discoverability.
• 4+ years of experience in marketing, journalism, or related fields.

• Experience leading SEO in a journalism or media organization, using search insights to shape editorial content.
• Experience with generative engine optimization tools and optimizing content for AI‑powered tools.
• 2+ years of leading a content marketing program (preferably at scale).
• Experience managing international, multi‑language projects at a global company.
• Product management experience and ability to work with technical and non‑technical teams.
• Strong verbal and written communication skills and excellent storytelling judgment.
• Curiosity and ownership of projects, able to work independently.

• Base salary range: $130,000 – $185,000 annually (USA, NY).
• Signing bonus and restricted stock units.
• Health insurance, dental, vision, prescription coverage, Basic Life & AD&D insurance, supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement.
• 401(k) matching, paid time off, parental leave.

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.