ECommerce Web Analyst

Key Responsibilities

• Support cross‑functional teams by extracting, analyzing, and validating Ecommerce data
• Assist in analyzing Ecommerce initiatives and campaigns, providing performance insights across user segments and audiences
• Analyze and translate user behavioral data into clear narratives that illustrate user journeys, informing Ecommerce strategy and optimization efforts
• Design, develop, and maintain dashboards and recurring reporting
• Support A/B testing and personalization, including test design, QA, monitoring, and results analysis/interpretation
• Leverage cross‑platform data sources to evaluate site, campaign, and test performance
• Ensure data accuracy and consistency across reporting outputs
• Conduct diagnostic analyses to identify performance trends and opportunities
• Contribute to ongoing improvements in analytics processes and reporting efficiency

• Bachelor’s degree required
• 2+ years of experience in digital or Ecommerce analytics and/or A/B testing
• Strong analytical mindset with attention to detail
• Proficiency in Google Analytics and Big Query (required)
• Experience with data visualization and analytics tools such as Excel, Tableau, Snowflake, or similar platforms
• Working knowledge of SQL (Big Query syntax preferred)
• Familiarity with testing platforms such as Optimizely, Adobe Target, VWO, Monetate, or similar tools is a plus
• Experience analyzing Ecommerce performance, A/B tests, or personalization initiatives preferred
• Basic understanding of statistics and test measurement methodologies
• Ability to transform data into actionable insights that explain user behavior and on‑site activity
• Strong communication skills and collaborative mindset

• Drive for Results
  - Delivers high-quality work and meets commitments
• Customer Focus
  - Understands and supports internal and external customer needs
• Creativity
  - Brings thoughtful ideas and problem‑solving approaches
• Interpersonal Savvy
  - Builds effective working relationships
• Learning Agility
  - Eager to learn and adapt in a fast-paced environment
• Perseverance
  - Demonstrates accountability and follow-through
• Dealing with Ambiguity
  - Comfortable navigating evolving priorities

Tapestry, Inc. is an equal opportunity and affirmative action employer committed to hiring and developing exceptional talent. All employment decisions are based on qualifications and business needs, without regard to any legally protected status.

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1‑855‑566‑9264 or e

$65,000.00 – $75,000.00

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.