Answer Engine Optimization; AEO Manager, AWS Search Marketing

Job Description

AWS is seeking an Answer Engine Optimization (AEO) Manager to own the development, implementation, and optimization of AWS content visibility across AI‑powered answer engines including ChatGPT, Perplexity, Claude, and Gemini.

As an AEO Manager for AWS Search Marketing, you will have the opportunity to improve how AI answer engines discover, interpret, and cite AWS content. You will be an advocate for AEO best practices and well‑versed in optimizing a multi‑thousand page, high‑traffic marketing website for AI answer engine citation and visibility. The role requires a proven track record in content optimization, a deep understanding of how large language models retrieve and surface information, and the ability to contribute to governance and operational rigor in a fast‑moving space—supporting the codification of best practices, recommending process improvements, and helping connect a central strategy team with distributed marketing teams.

Strong analytical skills to develop strategies grounded in data, and interpersonal skills to influence across teams and drive adoption of AEO practices, are essential.

• Be a guardian for content quality and AEO best practices, continually raising the bar for machine‑readable, citation‑worthy content and AI answer engine discoverability.
• Educate marketers and content authors on AEO best practices—including structured data, schema markup, and content formatting that optimizes for AI retrieval.
• Partner with marketers and content authors to develop and implement content strategies that grow AWS citation share across AI answer engines.
• Provide support to technical and non‑technical stakeholders to ensure new site features and/or content adheres to AEO best practices (e.g., machine‑readable structure, third‑party citation signals, entity disambiguation).
• Support AEO governance by contributing to organizational standards across testing protocols, scaling criteria, best practice codification, measurement & reporting, and tooling.
• Work with the AEO team to build a library of documentation and articles that educate the organization on AEO best practices and the evolving AI answer engine landscape.
• Perform prompt‑based research and data analysis (e.g., benchmark testing across AI models) to make the case for projects and their prioritization.
• Monitor and adapt to the rapidly evolving AI answer engine ecosystem, including changes in model behavior, retrieval mechanisms, and citation patterns.

AWS Search Marketing focuses on delivering a great search experience for AWS customers and prospective customers. We manage SEO, SEM, and AEO across search engines and AI answer engines like Google (including AI Overviews), Bing/Copilot, ChatGPT, Perplexity, Claude, and Gemini. These are key sources of traffic and influence for how customers find the information they need. Our focus on the customer and applying best‑in‑class search and AI optimization practices results in a test‑and‑learn culture that seeks continual progression.

We encourage a collaborative environment that values sharing knowledge, learnings, and wins.

• 4+ years of professional, non‑internship marketing experience
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Understanding of how large language models retrieve, rank, and cite web content—including the role of structured data, entity recognition, and content authority signals
• Demonstrated experience in AEO—including prompt‑based benchmarking, AI citation analysis, and content optimization for conversational AI surfaces
• Knowledge of schema markup, structured data, and semantic HTML as they relate to AI content retrieval

• Experience in multi‑territory campaign management
• Experience in digital marketing and content production timelines and process
• Experience with AI crawler management (e.g., robots.txt directives for GPTBot, Claude Bot, Perplexity Bot) and machine‑readable content architecture
• Proven application of AI tools and automation to scale AEO data collection, analysis, and content optimization workflows
• Familiarity with third‑party…