SVP Media Sciences and Measurement

The Media Sciences team leads the transformation of Citi’s media investment and measurement, while delivering positive return on marketing investment and future‑proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acquisitions, Advertising and Product Management teams.

The SVP, Media Sciences and Measurement is a highly experienced and senior role, and influential leader in media measurement, reporting, attribution and data strategy, and possesses a deep understanding of the media ecosystem across all media channels. This role will report to the Head of Media Sciences in the Client Org and be pivotal in influencing Citi’s media and measurement transformation.

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Stakeholder management:
  Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data‑driven decision making for media strategy and optimization and identify their measurement requirements
• Operational Excellence:
  Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Leadership and Accountability:
  Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross‑channel measurement
• Strategic Leadership & Team Management:
  Lead, mentor and develop a team of media science analysts. Oversee day‑to‑day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members
• Vendor Management:
  Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future‑proof measurement solutions
• Thought Leadership:
  Serve as a subject matter expert in measurement – able to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org

• Minimum 10+ years experience within media measurement and analytics, either on the client side, agency side or publisher side
• Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling, communication, presentation and negotiation skills, capable of influencing and engaging executive‑level stakeholders across a matrixed organization
• Should be able to independently own and project manage work streams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands‑on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and be hypothesis‑driven
• Must be process‑oriented and organized, operate efficiently to deliver high‑quality work in a fast‑paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior‑level leadership stakeholders
• Exceptional strategic thinking, problem‑solving and decision‑making capabilities, with a focus on long‑term impact
• Proactive vision for the future of measurement,…