Email & Marketing Data Specialist

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The Email & Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and Hub Spot’s email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean  ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys.

• Own the bidirectional data sync between Salesforce and Hub Spot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times.
• Create and implement complex automated workflows and drip campaigns within Hub Spot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status.
• Design, maintain, and optimize multi‑step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger Hub Spot actions including email sends, enrollment, suppression, and branching logic.
• Develop and enforce data validation rules, field‑mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale.
• Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission‑related failures.
• Create precision‑targeted segments using a combination of Salesforce report criteria and Hub Spot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys.
• Own enrichment, deduplication, archival, and sunset automation processes to ensure long‑term data quality and compliance within both platforms.
• Design conditional branching and content pathways that deliver the right message at the right time based on CRM and behavioral signals.
• Implement workflow version control to ensure updates to triggers, enrollment criteria, and dependencies do not disrupt active marketing and sales processes.

• 5–8 years of hands‑on experience in marketing data management, email automation, and CRM integration.
• Proficiency in Hub Spot and Salesforce with a deep working knowledge of both platforms is required.
• Experience with Google Analytics.
• Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic.
• Proven experience building complex automation workflows and drip campaigns.
• Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.
• Experience with behavioral segmentation and lifecycle‑stage management.
• Strong data hygiene instincts such as deduplication, enrichment, and compliance at scale.
• Analytical mindset with the ability to dig into logs, audit trails, and data discrepancies to find root causes.
• Excellent attention to detail and a process‑driven approach to managing complex, interdependent systems.
• Ability to translate technical data concepts for marketing and sales stakeholders.
• Experience in the financial services industry and/or B2B marketing environments is a plus.

• Competitive Base Salary Range of $62,800 to…