Digital Marketing Director

About the role

As the Digital Marketing Director, you will lead and execute the company’s digital marketing strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution.

This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketing’s impact on revenue.

This is a hybrid role, with in-office days on Mondays, Tuesdays, Thursdays at our New York office.

• Lead and execute the digital strategy across paid and organic channels, including search, paid social, display, and retargeting
• Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to-market priorities
• Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content
• Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time
• Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization
• Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)
• Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals
• Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution
• Provide insights and recommendations based on performance data to inform future investment and strategy
• Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies
• Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff
• Design and maintain automated lifecycle workflows, including lead routing, nurture programs, reengagement, and campaign-based automation
• Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals
• Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel

• 8+ years of experience in B2B SaaS digital marketing or demand generation
• Proven experience driving pipeline through paid and organic digital channels
• Hands-on experience with modern marketing automation platforms (e.g., Hub Spot)
• Working knowledge of CRM systems (e.g., Salesforce) and marketing-to-sales handoff
• Experience managing and optimizing websites as a growth and conversion channel

• Strong understanding of digital acquisition, performance marketing, and conversion optimization
• Comfortable working cross-functionally across multiple marketing disciplines
• Highly analytical, with the ability to turn data into actionable insights
• Able to balance strategic thinking with hands-on execution
• Strong project management and prioritization skills
• Self-starter who takes ownership and drives initiatives to completion
• Strong experience building audience segmentation, lead scoring, and automation workflows within modern marketing automation platforms
• Ability to translate business and revenue objectives into scalable automation and lifecycle programs

The anticipated starting base pay range for this role is listed below. Base salary is not the only component of our competitive total rewards package - you may also be eligible for bonus, and other benefits as described below. Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, licenses and certifications.

$110,000 to $150,000 base pay

What Sets Info…