Marketing Analytics Lead | AI-Driven Insights

Gloss Genius is seeking a Staff Data Analyst, Marketing to set the analytical vision and elevate the impact of our Go-to-Market team. You will partner closely with the VP of Growth Marketing to own and evolve our marketing measurement strategy, lead a team of marketing analysts, and drive the overall efficiency of our growth initiatives. In addition to executing high-quality analysis, you will define frameworks, establish best practices, and multiply the impact of the analysts around you.

Responsibilities will include:

• Work directly with various GTM teams (lifecycle, performance marketing, brand & product marketing) to execute high-impact campaigns, experiments, and projects
• Lead, mentor, and grow a team of marketing analysts, setting standards for analytical rigor, documentation, and stakeholder communication
• Identify opportunities for optimization and revenue growth through analysis of funnel, customer performance data, and experiments
• Own, iterate, and improve upon multi-touch attribution models and channel lift-testing
• Define, govern, and socialize marketing metrics and KPIs (such as CAC, LTV, and payback period) ensuring consistent interpretation across teams
• Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structures
• Leverage AI tools and automation to scale analysis and focus on high-impact initiatives
• Serve as a senior thought partner to go-to-market leadership and represent Marketing Analytics in company-wide data strategy discussions

You’re a great fit if you:

• Have 7+ years of experience in a highly analytical role, with 3+ years in marketing analytics or science, ideally at a SaaS company
• Have 1+ years of experience directly managing or leading a team of analysts, including mentorship, project prioritization, and performance development
• Demonstrate use of AI tools (e.g., Claude, ChatGPT, Cursor) to accelerate analysis, build automations, or improve workflow efficiency
• Have a strong perspective on the marketing experimentation lifecycle (hypothesis generation, experimental design, implementation, statistical analysis, A/B testing best practices)
• Possess strong working knowledge of statistics (regression, conversion rate modeling, A/B testing, media mix modeling, etc.)
• Are proficient in SQL and Python
• Have experience with data visualization tools such as Hex, Looker, Tableau (preferred)
• Are familiar with CRM and Martech tools like Iterable, Hubspot, Eppo (a plus)

Total Compensation

The starting base salary for this role is between $190,000-$220,000 plus target equity and benefits. The base salary offered depends on skills, experience, and education.

Additional benefits include:

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered
• Fertility and adoption benefits
• Generous, fully-paid parental leave policy
• 401k benefit, eligible to contribute starting day 1
• Professional development stipend for approved learning and educational expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support
• Team bonding opportunities, both virtual and in-person throughout the year