Associate Director, Paid Media & Growth

About Sia Experience

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

Location: New York, NY

As Associate Director of Paid Media& Growth, you will drive growth across paid for several clients inSiaX/Ready Set Rocket’s portfolio — owning strategy and execution across Paid Search (Google, Bing) and Paid Social (Meta, Tik Tok, You Tube), with oversight of programmatic, and bridging into adjacent growth levers like CRO, landing page optimization, and measurement. This is a hands-on-keysrole for a senior practitioner who is still in-platform regularly — building, launching,optimizing, and reporting on campaigns themselves — while collaborating with and providing top-level direction for our Paid Media team.

You’llreport to the Senior Director of Paid Media and partner cross-functionally with creative and analytics teams, as well as senior client stakeholders to translate performance into clear growth narratives, budgets, forecasts, and roadmaps that connect spend to business outcomes.

• Own day-to-daystrategy andmanagementoversightacrosschannels including
  
  Paid Search (Google, Bing) and Paid Social (Meta, Tik Tok, You Tube) for a portfolio of B2C and B2B clients — directly building, launching,optimizing, and reporting on campaigns in-platform, with oversight of programmatic activity executed by a dedicated in-house lead.
• Collaborate with the Creative Performance and Creative teams to brief, test, and adapt messaging and creative forthe US and international marketswhich may includebroader North America,Africa,LATAM, EU, and APAC.
• Serve as a senior client-facing voice: present strategies,accountgrowthnarratives, and forecasts to senior client stakeholders. Set clear expectations when strategy shifts are required, before, during, and after execution.
• Develop growth roadmaps that sequence channel investmentacross paid,identify new acquisition and LTV opportunities, and partner with CRO and analytics to connect paid into landing page and on-site conversion improvements across the funnel.
• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions andanticipateperformance against KPIs.
• Lead the team on attribution, measurement frameworks, and testing programs that connect paid media to business outcomes.
• Stay ahead of platform changes, attribution shifts, andmartechinnovation, including AI tools, applying best practices across the portfolio.

• Campaigns meet or exceed KPI, ROI, and budget pacing targets across domestic and international markets, with consistent month-over-month learning and optimization.
• Clients view you as a trusted senior partner — performance stories are executive-ready,forecasts are credible, and strategy changes are explained in business terms with expectations set in advance.
• Channels are managed cleanly and rigorously in-platform, with a tight feedback loop between hands-on execution and strategic decisions.
• Growth roadmaps align internal teams and clients around shared priorities, accelerating cross-functional execution and scaling progress.
• Forecasts, scenario plans, and performance reportsanticipatechallenges and opportunities,maintainingstakeholder confidence through periods of change.
• 8+ years of paid media experience, with hands-onproficiencyacross Meta, Tik Tok, You Tube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a…