Senior Digital Product Manager - Cards Monetization and Deepening

Job Description

Digital Product Managers at U.S. Bank are customer‑obsessed in defining and delivering the strategy and vision required for digital experiences to stay ahead of constantly evolving economic, competitive, technological, and customer needs. As a Digital Product Manager, you will:

• Ensure a data‑driven approach to prioritize building the right thing that maximizes results for both end users and internal business partners.
• Relentlessly focus on ongoing measurement and optimization of digital experiences that support seamless self‑service and human‑assisted customer interactions.
• Advocate for reusability of capabilities to drive cost‑effective scale and speed to market.
• Leverage market and competitive insights, customer needs, and internal business priorities to establish a digital product vision.
• Develop a best‑in‑class, future‑state user experience journey and define the role of experience in delivering competitive differentiation.
• Align digital product vision across other enabling functions to establish an integrated delivery roadmap.
• Regularly reevaluate priorities during planning to optimize capacity against user and business value creation.
• Use OKRs (Objectives and Key Results) to drive roadmap priorities.
• Integrate digital products, platforms and capabilities to drive business value through an enhanced user experience.
• Advocate for the reusability and modernization of digital platforms and capabilities across the enterprise to improve speed to market, operational efficiency, and risk/compliance adherence.
• Drive digital product development by actively managing the roadmap through the agile delivery lifecycle.
• Use Discovery to evaluate the best, most valuable ideas with a customer‑centric skill set.
• Enable the cross‑channel strategy (e.g., web, mobile, voice, in‑person) by delivering integrated digital solutions that drive adoption, engagement and growth across both digital and human customer interactions.
• Identify initial and ongoing digital product‑market fit through partnering with cross‑functional teams to deliver research deliverables such as research briefs, personas, story maps, prototyping, product chartering, and mapping experiences.
• Develop a North Star Metric (NSM) to connect business outcomes to customer value and unify the team and stakeholders around a singular goal.
• Continuously measure actual results against target NSM to manage performance and drive progress against product vision and strategy.
• Leverage NSM and leading indicators to optimize execution and ensure teams remain focused on highest value work.

• Digital Product Management experience.

• Expertise on the critical interdependencies among product model system elements that help and hinder performance; ability to plan and design solutions that synchronize resources to achieve business results using business metrics, KPIs, design systems, service blueprints, and reusability.
• Ability to anticipate shifting market priorities, internal and external customer needs in a manner that consistently adds value.
• Strong customer centricity to implement strategies and techniques used to ensure customers have a positive experience with the organization's products and services at every touch point.
• Knowledge of technical aspects of software products; ability to design, configure and integrate technical aspects of software products.
• Knowledge of processes, tools and techniques for assessing and controlling an organization's exposure to risks of various kinds; ability to apply knowledge of risk management appropriately to diverse situations.
• Knowledge of product PnL, product strategy, vision and planning, digital products and platforms, product discovery, product build and development, agile ways of working, channel alignment and management, adoption, customer experience research, insight and execution, go‑to‑market and sales channels, performance measurement and optimization, marketing and analytics.

The Senior Digital Product Manager - Cards Monetization and Deepening role will work alongside U.S. Bank and partner teams to deliver best‑in‑class experiences and market‑leading…