Director, Advertising Operations

Overview

The Technology & Activation Group (TAAG) is a team of Digital Marketing technology, operations and measurement professionals supported by best-in-class technology and expertly-designed procedures.

We are looking for a Marketing Technology leader who can work confidently with senior agency executives and clients, translate business data requirements into technical solutions, develop measurement strategies, and manage key relationships with digital media technology, operations, data and research partners. This role requires delivering the agency's point of view and recommendations while building best-in-class capability within Publicis Collective.

• Lead the development, documentation and enforcement of client‑specific intake and workflow governance processes, including JIRA intake, traffic sheet submission standards, taxonomy handoff protocols, revision management, approval workflows and SLA adherence.
• Maintain rigorous QA standards for regulated client environments, ensuring trafficking, tags, URLs, macros, platform IDs, and documentation are accurate, traceable and aligned to approved workflows before handoff.
• Work with media account teams to properly position and consult within the Technology & Activation capability.
• Engage with media team directors to scope client‑by‑client Technology & Activation Group personnel and deliverables.
• Manage assignment of resources across client teams.
• Along with other Publicis Collective digital leadership, manage Technology & Activation Group team members’ training and career development.
• Create and distribute simple, comprehensive and meaningful documentation that captures the development of processes and requirements.

• Work with account teams to ensure full knowledge and utilization of existing platforms and technologies, and coordinate vendor training as necessary.
• Identify pain points and gaps in current technology capabilities versus the ideal, liaising between account teams and tech providers on product development roadmaps.
• Provide points of view and assist in architecting solutions for under‑utilized or new product advancements and capabilities.
• Collaborate with account strategy and analytics teams to solve client‑specific business problems using technology solutions (insights, execution, measurement, etc.).

• Serve as centralized point of contact between agency account teams and technology partners for potential implementation of applications to existing client businesses, liaising with Publicis Media and Global TAAG leadership to ensure all partnerships are fully vetted and strategically aligned.
• Develop TAAG team resources to provide POV and support to account teams considering new technologies.
• Develop TAAG team resources to provide solutions architect services for utilizing new technologies.
• Develop TAAG team resources to design and deliver training modules for new technologies.
• When technology does not exist to meet a specific need, architect or direct other TAAG team members to build a ground‑up solution leveraging Publicis’ technology team or a third party, ultimately creating a marketable asset for Publicis Collective.

• Provide industry perspective on ad and marketing technology trends to account teams and clients.
• Provide consultation and support for the development of technology and operations roadmaps within client LOBs.
• Stay abreast of emerging tools and technologies, ensuring the agency and clients use the right solutions.

• Minimum of 7 years of experience with marketing technology tools and data mining/business intelligence systems (e.g., ad server, dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards).
• Knowledge of media buying purpose and process within agencies and client organizations.
• Knowledge of digital and traditional media planning, implementation, optimization and reporting process and technologies (planning platforms, ad servers, bid management, DSPs, research partners, reporting partners, tagging, verification,…