Sr. Paid Search & Paid Social Strategist

Sr. Paid Search & Paid Social Strategist

• Full-time
• Compensation: USD 110,000 - USD 120,000 - yearly

Sia Experience is a full‑service creative agency. In the SiaX‑Creative business line we blend creative, CX, marketing and deep AI expertise to deliver growth‑focused solutions for our clients. By partnering with agencies known for standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—combining boutique speed and creativity with the reach of a global network.

At SiaX we are nimble, deeply collaborative, and known for delivering high‑impact work with lean teams. As strategic partners to our clients we focus on building brands and delivering growth for those aiming to break creative barriers and accelerate digital transformation.

SiaX is looking for a Sr. Paid Search & Paid Social Strategist to lead the strategy and hands‑on execution of high‑performance paid media campaigns across search and social. You will own two connected ecosystems: paid search (Google Ads, Microsoft Ads, and app store environments) and paid social (Meta, Tik Tok, Linked In and other platforms). This is an execution‑focused role as much as a strategic one.

You will be on the platforms daily, building, launching, and optimizing campaigns rather than overseeing them from a distance.

You will run advanced bidding, automation, audience strategy, and creative testing that drives client growth, and partner closely with Creative, Analytics and Account teams to keep campaigns evolving and tied to measurable business outcomes.

• Lead the strategy and execution of paid media campaigns across paid search and paid social, aligning media investment with client business goals and full‑funnel performance.
• Plan, build and manage integrated search and social media plans against growth forecasts to hit the goals and KPIs set with each client.
• Build and manage campaigns directly in‑platform (keyword and audience segmentation, ad copy and creative rotation, and bid strategy) and run day‑to‑day optimization that maximizes efficiency and return on spend across both channels.
• Work with Ad Tech and Product teams to implement smart bidding, feed‑based automation, and scripts on search, and to leverage native platform automation such as Meta Advantage+ and Tik Tok Smart Performance campaigns on social, scaling performance while reducing manual lift.
• Partner with Creative to brief, test and iterate on ad creative at the pace paid social demands, treating creative as a primary performance lever and feeding winning concepts back into the testing cycle.
• Own conversion tracking end to end, from implementing tags and events through troubleshooting, partnering with Analytics and Tech to protect data integrity across GA4, GTM, server‑side tracking, and platform pixels and APIs (Meta, Tik Tok, Linked In).
• Serve as the primary voice for paid media performance, turning campaign data into clear, executive‑level narratives that connect metrics to business growth. Lead weekly client meetings and presentations, identify trends and performance drivers, and forecast opportunities.
• Work alongside Creative, SEO, Analytics and Account teams so paid search and paid social reinforce each other and complement broader digital marketing efforts.
• Stay ahead of algorithm updates, platform betas, and automation changes across Google, Microsoft, Meta, Tik Tok and Linked In to keep campaigns at the leading edge.

• Campaigns consistently meet or exceed the KPIs that matter most to each client (revenue, ROAS, CPA/CPL, lead volume, pipeline, CAC, app installs, reach and awareness) across both search and social.
• Budget pacing, bidding, audience and targeting frameworks run smoothly and accurately at scale across every platform.
• Conversion tracking and reporting deliver clear, actionable insight tied directly to business outcomes.
• Creative testing is constant and structured, with winning concepts scaled quickly and fatigued ones retired before performance slips.
• Search and social strategies keep evolving through structured testing, data analysis and platform innovation.
• Clients and internal…