Associate Director, Paid Media & Growth

Our client is a premier, full-service global creative and digital agency network. They are looking for an Associate Director of Paid Media to lead paid media strategy and execution for B2B and B2C clients across Paid Search (Google, Bing) and Paid Social (Meta, Tik Tok, You Tube), with oversight of programmatic channels. This is a hands-on-keys role: you will regularly build, launch, optimize, and report on campaigns yourself while directing the Paid Media team and presenting insights directly to senior clients.

• In-Platform Management:
  Directly build, launch, optimize, and report on Paid Search and Paid Social campaigns; oversee programmatic execution handled by an internal lead.
• Client Relations:
  Present performance narratives, budgets, forecasts, and growth roadmaps to senior stakeholders.
• Cross-Functional Collaboration:
  
  Partner with creative teams to test ad creatives, and with CRO/analytics teams to optimize landing pages and full-funnel conversion.
• Financial Oversight:
  Manage forecasting, budget reconciliation, and scenario planning to achieve client KPIs.

• Experience:
  
  8+ years of paid media experience with hands-on proficiency in Meta, Tik Tok, You Tube, Google Ads, and Microsoft Ads. Agency background required.
• Skills:
  
  Strong analytical toolkit (GA4, attribution modeling, dashboarding) and familiarity with CRO and landing page optimization.
• Global Campaigns:
  Experience running international campaigns across regional markets (LATAM, EU, APAC, or Africa is a plus).
• Communication:
  Proven ability to translate complex campaign data into executive-ready growth narratives.

Must be based in the NYC metro area.