DOOH Sr. Director Product Development, Ad Sales

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Hybrid

The Sr. Director, Product Development REMOTE DOOH, Ad Sales is a senior executive leader responsible for defining and driving the product development strategy for advertising sales technology platforms and capabilities, with a primary focus on DIRECTV’s Advertising REMOTE digital out-of-home business
. This role serves as the primary engineering and product authority across ad sales systems, owning the end-to-end delivery of feature and reliability capabilities while optimizing velocity KPIs across the product portfolio. The Sr. Director partners closely with Ad Sales, Revenue, and Technology leadership to build competitive, scalable advertising solutions that accelerate business growth and deliver measurable outcomes.
This leader brings extensive DOOH marketplace experience and helps influence advertisers, agency, partner, and inventory needs into product execution priorities for REMOTE. The Sr. Director manages a broad functional area through multiple department managers and holds significant influence over enterprise-wide technology and product decisions.

• Define and execute a multi-year product development strategy for Ad Sales platforms, focused on REMOTE DOOH capabilities, aligning technology investments with revenue growth objectives and competitive positioning.
• Provide executive leadership and vision for product development initiatives that drive advertising sales performance and operational efficiency across DOOH partners, measurement, and monetization workflows.
• Establish and maintain product governance frameworks that balance innovation, operational excellence, and customer satisfaction across the Ad Sales portfolio.
• Drive large-scale transformational initiatives that modernize and differentiate advertising technology capabilities for DOOH activation, reporting, partner integrations, and campaign delivery.

• Lead executive-level communications with internal senior leadership including Ad Sales, Revenue Operations, Finance, and Technology, as well as external partners and vendors.
• Serve as the DOOH subject matter expert across Programmers, Delivery Platforms, Developers, and Ad Sales stakeholders, making cross-functional platform recommendations that drive alignment.
• Influence enterprise-wide technology decisions related to advertising systems, data platforms, and monetization infrastructure.
• Partner with Product, Engineering, and Data Science teams to prioritize and deliver capabilities that support advertiser and agency needs.

• Define, prioritize, and oversee the delivery of feature and reliability capabilities within the Ad Sales engineering organization.
• Monitor and optimize velocity KPIs and performance targets across the Ad Sales product portfolio, identifying and resolving bottlenecks and delivery risks.
• Ensure engineering teams maintain high standards of reliability, scalability, and performance across all advertising platforms and tools.
• Oversee the resolution of critical technical and product issues, applying deep engineering knowledge to drive timely and effective outcomes focused on DOOH partner integrations, campaign delivery, reporting, measurement, and inventory availability.

• Direct and control the activities of a broad Ad Sales product development functional area through several department managers.
• Build, develop, and retain high-performing teams of product managers, engineers, and technical leads.
• Establish clear goals, performance expectations, and development plans for direct reports and their organizations.
• Foster a culture of accountability, innovation, and continuous improvement across the product development organization.

• Own the operational health of Ad Sales product systems, ensuring uptime, performance, and reliability meet business and customer expectations.
• Translate business requirements from Ad Sales leadership into actionable product roadmaps and engineering priorities.
• Identi…