Sr. Manager, Ad Ops Demand Management; UCAN

Position: Sr. Manager, Ad Ops Demand Management (UCAN)
Location: New York

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

Role & Responsibilities At Netflix, our mission is to entertain the world through stories shared at the right place and time. The Ad Ops Demand Management team is a cornerstone of the Ads Operations organization at Netflix, providing critical operational leadership and partnership to our regional sales teams across US and Canada. This team ensures seamless campaign execution, contextualizes pacing and delivery dynamics, and proactively governs deal operations throughout their lifecycle.

As the Sr. Manager of Ad Ops Demand Management, you will provide operational leadership to a regionally-embedded, high-performing team, setting the standard for how the team works, how it partners with the UCAN Sales & Account Management, and how it scales. You will drive a culture where AI solutions are the default, building a team that is equipped and expected to solve problems at scale without defaulting to manual or offline approaches.

The ideal candidate is a seasoned digital advertising operations executive with deep operational mastery, a data-driven mindset, and the executive presence to hold their own with senior leaders across Sales, Product, and Engineering  this role, you will:

Lead, develop, and inspire a team of Demand management leads and senior specialists aligned to regional revenue pods. Provide the teams with the context necessary to do their best work.

Align with other regional leads to define the strategic vision for demand management, while tailoring execution to the unique needs of regional sales teams and business objectives.

Direct end-to-end campaign and deal readiness, pacing, and delivery, leveraging advanced automation and AI solutions to drive efficiency, early issue detection, and continuous improvement.

Serve as the primary operational advisor to Sales and Account Management, translating data and system outputs into actionable business insights.

Build a team culture that champions automation-first approaches where scalable, tool-native thinking is the starting point, not an afterthought.

Collaborate cross-functionally with Sales, Account Management, Ad Ops Solutions, Product, and other teams to ensure seamless execution and rapid resolution of operational issues.

Triage and escalate complex technical problems to Ad Ops Solutions, maintaining focus on proactive oversight rather than execution.

Provide regular reporting and operational insights, supporting revenue growth and campaign success through data-driven decision-making.

Optimize workflows for scalability, continuously identifying and implementing process improvements to increase speed and clarity.

Anticipate and address evolving operational needs as the business scales, ensuring the team is equipped to support future business growth & transformation.

Basic Qualifications
10+ years of experience in digital advertising operations, ad tech, or related roles, with significant expertise across the programmatic ecosystem—including DSPs, SSPs, aggregators, resellers, and other supply and demand platforms7+ years of people management experience, leading high-performing teams in fast-paced, dynamic environments

Demonstrated ability to operate with confidence at the senior stakeholder level, communicating operational complexity clearly, pushing back constructively when needed, and building credibility with senior leadership without relying on escalation

Deep knowledge of campaign/deal lifecycle management—including readiness, spend trends, and performance monitoring—across both direct and programmatic channels

Strong understanding of programmatic media buying, inventory management, auction dynamics, and the operational nuances of indirect demand (including deal desks, private marketplaces, and always-on programmatic channels)
Demonstrated ability to leverage automation, genAI,…