Director, Analytics; Media Analytics​/Marketing Science​/Marketing Mix Modeling

Company Description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

This Director, Applied Analytics will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. Specifically, the Director will lead Marketing Mix Modeling initiatives across digital and offline media channels.

The right candidate will be comfortable managing client relationships in a media agency setting, have in depth experience with Market Mix Modeling and have the ability to make data-driven recommendations that meet the clients’ needs and move their business forward. Furthermore, they will be a collaborative partner to internal and external teams.

As part of the larger Applied Analytics and Technology Department, the Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Director serves as the main point of contact for digital media measurement and analytics for our client.

• Execute, manage, and deliver best-in-class measurement to inform media buying
• Assist in leading strategic efforts and departmental vision
• Develop approaches to address complex research and measurement challenges
• Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans
• Execute measurement focused on ad/media effectiveness to drive campaign performance
• Lead and support analytics activities such as modeling and statistical analysis
• Proactively educate internal and external clients on research, tools and approaches
• Communicate opportunities, learnings and recommendations with authority and credibility
• Craft POV’s for internal and external knowledge sharing
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations
• Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media
• Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making
• Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges
• Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• 4+ years of people management experience with progressing responsibilities
• In depth experience with Marketing Mix Modeling
• A strong history of managing individuals, leading of teams, and client management
• Excellent project management, organizational, and communication skills
• Strong grounding in traditional and digital media…