Senior Product Designer

About Fora

Fora is a modern travel agency that empowers anyone with a passion for travel to build a thriving advisory business. We are modernizing the $100B+ travel agency industry by combining powerful technology, data, and community to enable thousands of entrepreneurs to build on our platform. Our business‑in‑a‑box platform gives travel entrepreneurs everything they need to launch and scale, from cutting‑edge tools and personalized training to a vibrant community and exclusive industry partnerships.

At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full‑time or part‑time. We believe that everyone, from seasoned professionals to first‑time advisors, can build something both profitable and personal.

Founded in 2021 by seasoned entrepreneurs, Fora has grown steadily since, expanding to a team of 200+ full‑time employees based in downtown New York City. In 2026, we announced our $60 million Series D investment round, led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. We have also been recognized as a Linked In Top Startup 2024, Fast Company’s Most Innovative Companies 2025 and 2023, and most recently as one of the TIME
100 Most Influential Companies 2026.

We’re building the first truly unified platform for all travel needs—leveraging the best of human expertise and technology to transform how people plan and book travel.

We are looking for a Senior Product Designer to join our growing design team. This person will report to our Director of Product Design and embed within a product‑focused team (Product Manager, Engineering Manager, Engineers). As an early Design hire at a time of rapid company growth, you will play a key role in shaping what our product and design processes will look like for years to come.

Our Travel Advisors are our primary users of the Fora Portal, where we build integrated tooling to support their work and success. From onboarding and training to helping them manage their business (CRM, marketing, workflow), to an integrated booking platform, to reporting and commission tracking, our team is obsessed with making their workflow seamless and easy to use.

• Lead with insights, designs, flows, prototypes, etc. – both strategically and tactically. Be comfortable with the entire Product Design process from research and design system input, to design and prototyping, to handoff and QA.
• Contribute to our Design System to create consistently high quality experiences for our customers and decrease the time it takes to deliver it.
• Develop product designs that strike a balance between creativity, quality, speed, and business opportunity.
• Design new product features, from conception to user experience to pixel‑perfect implementation.
• Establish and drive a posture and practice of understanding customer problems deeply – not just reacting to customer requests but understanding them well enough to create solutions customers could not have thought of themselves.
• Design and execute mixed‑method research studies, synthesizing behavioral data using established UX research methodologies (affinity diagramming, statistical analysis of task completion rates) to produce insights that inform product strategy.
• Demonstrate compelling and confident storytelling that surfaces assumptions and difficult decisions but also aligns stakeholders around solutions.
• Work collaboratively with peers in Product Management, Product Ops, Engineering and across Fora.

• Have 5+ years of product design experience, preferably in a startup or embedded environment.
• Have a bachelor's degree in Human‑Computer Interaction, Interaction Design, Computer Science, or a related field.
• Feel comfortable designing for both SaaS and consumer‑facing products, and have significant experience in at least one.
• Are excited about the prospect of creating many designs quickly, and about both designing from 0‑1 and iterating on existing products.
• Approach design with an eye on practicality and business impact.
• Are…