Ecommerce Analytic Manager

Location: New York

We're looking for a dynamic, data-obsessed leader to own the story of our website performance. This isn't a reporting role; it's about being the person who deeply understands why our digital experiences perform the way they do, and who uses that understanding to shape what we build next.
You'll be the connective tissue between raw data and strategic action. You'll dig into website analytics, design and drive experimentation, and critically translate complex performance data into compelling narratives that move teams to act. You'll partner closely with our centralized Analytics Reporting team, serving as the Digital Marketing team's go-to expert for performance insights, testing strategy, and experience optimization. If you light up when you find the "why" behind the numbers, and you love turning a messy data set into a clear story with a sharp recommendation, this role was made for you.
Top Skills' Details
Must have Adobe Analytics
Adobe Test and Target Strongly preferred

Experience with Content Square
Job Description:
Website Performance & Insight
Serve as the authority on website performance within marketing, owning the narrative of how our digital experiences are performing, where they're excelling, and where they're falling short
Analyze site metrics, customer behavior patterns, and journey data to evaluate the effectiveness of website experiences end-to-end
Establish performance baselines, build measurement frameworks, and assess pre- and postlaunch impact of every website update
Proactively surface risks, friction points, and untapped opportunities across acquisition and conversion journeys
Partner with the Analytics & Reporting team to leverage Adobe Analytics, Contentsquare, and related tools, going beyond standard reports to uncover insights others miss

Testing, Experimentation & Optimization
Lead our test-and-learn agenda - designing, coordinating, and interpreting A/B tests, multivariate experiments, and targeted experiences
Build a rigorous experimentation culture: define hypotheses, ensure statistical rigor, and drive clear decision-making from results
Prioritize optimization initiatives based on measurable impact, feasibility, and strategic alignment
Track the cumulative impact of testing and optimization efforts over time, building the case for continued investment
Ensure optimization is continuous - performance stewardship doesn't end at launch, it evolves with customer behavior

Data Storytelling & Strategic Influence
Transform data into narrative - craft executive-ready readouts that clearly articulate what's happening, why it matters, and what we should do about it
Develop performance narratives that connect the dots between metrics, customer behavior, and business outcomes
Present insights with clarity to audiences ranging from cross-functional partners to Sr leadership
Reduce ambiguity across the organization - replace "we think" with "we know" by grounding decisions in evidence
Ensure insights don't sit in dashboards - they drive action, shape roadmaps, and elevate the customer experience

What You Bring
Deep website analytics experience - you've supported customer-facing digital experiences and know how to connect data to real experience improvements
Strong experimentation experience - demonstrated experience designing and running A/B testing, targeting, and personalization programs with rigor
Exceptional storytelling ability - you can take a complex data set and distill it into a clear, compelling narrative that non-technical stakeholders immediately understand and act on
Fluency in analytics tools - experience with Adobe Analytics (or similar platforms) to build reports, uncover patterns, and drive data-informed decisions
Communication range - equally effective presenting to a room of executives as you are whiteboarding with a product team
Cross-functional agility - comfortable operating in fast-moving digital environments where priorities shift and collaboration is constant
Proactive, curious mindset - you don't wait to be asked; you dig in, find the signal, and bring the insight forward
Passion for customer experience - everything you do ladders up to making the experience better for real people

What Success Looks Like
The marketing and digital sales teams have crystal-clear understanding of performance and know exactly what to do next
Testing and optimization efforts produce measurable, compounding improvements over time
You've built strong trust and partnership with the Analytics & Reporting organization
Marketing decisions happen faster and with more confidence because your insights remove guesswork
Leadership can point to your work and say: "We know what worked, we know why, and we know what's next"
Job Type & Location
This is a Contract position based out of New York, NY.
Pay and Benefits
The pay range for this position is $55.00 - $65.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific…