Business Analyst; Digital Ad Sales Technology
Listed on 2026-07-24
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IT/Tech
Data Analyst, IT Support, IT Business Analyst
Location: New York
NBCUniversal is one of the world's leading media and entertainment companies. We create world‑class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service.
We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.
NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job DescriptionThe Business Analyst for Digital Ad Sales Technology is responsible for NBCU’s Digital Ad Sales Video ad serving systems and support, parenting closely with our Digital Ad Sales Product, Engineering, Planning, Strategy, and Operations teams. Liaison between the Ad Sales business users and technology organization, providing consistent and frequent updates to users on progress and resolution of requests, defects and enhancements.
Responsibilities- Maintain a strong relationship with the user base, ensuring customer satisfaction during all interactions.
- Take ownership of tickets from a queue to answer user requests which may involve investigating, training on best practices, data analyzing of log files, and testing to help resolve.
- Work in a team setting with counterparts on solving issues at hand but also able to work solely on tickets.
- Work with a ticketing system to track, categorize, prioritize and communicate status to the business.
- Identify and manage defects and work with vendors and engineering teams to resolve and implement solutions.
- Understand how issues impact the business and elevate critical issues when necessary.
- Support and troubleshoot issues, identify root causes, and proactively implement sustainable corrective actions.
- Provide systems support to meet established SLAs during business hours, with occasional evenings and weekends as needed and during special events.
- Identify new opportunities and services to enhance the systems platform and drive more productivity/efficiency.
- Technical subject matter expert for all ad integrations across the NBCU portfolio including Peacock and Olympics.
- Execute system configurations such as commercial break patterns, network design, inventory shares, user data collection and targeting, video measurement, and programmatic ad serving.
- Minimum 3 years of experience in a Digital Ad Operations, Ad Technology, or equivalent role.
- Proficiency in MS Word, Outlook and PowerPoint. High proficiency in advanced Excel functionality (pivot tables, V‑lookups, etc.).
- System experience in Freewheel.
- Bachelor’s degree.
- Curious and innovative mindset to streamline processes and automate where possible.
- Proven track record of team project execution and systems implementations.
- Project management and prioritization skill sets.
- Deep understanding of Dynamic Ad Insertion, ad serving technology and product taxonomy.
- Strong knowledge of sales planning, order fulfillment, inventory, ad operations, trafficking, order optimization, pacing and delivery reconciliation.
- Technical background – experience setting up system integrations, troubleshooting ad tech issues, and system configuration.
- Experience with in a…
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