Marketing Technology Specialist

Marketing Technology Specialist NYC/DC

Job

The marketing technology specialist will support the firm's marketing technology (Mar Tech) stack and its intersection with business development and communications activities. This role will provide in-house expertise, training and support for Clients & Markets on multiple Mar Tech platforms including webinars, website CMS, CRM, email marketing, video, experience management and analytics software.

• Oversee the technology setup and execution of webinars and virtual meetings to provide quality control and identify and address technical errors or inconsistencies.
• Assess current processes and technology related to webinars and virtual meetings to streamline and refine roles and improve the finished product, including expanding video capabilities and archiving/enabling on-demand viewing.
• Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables.

• Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, Inter Action, Foundation and the Microsoft Office Suite.
• Help identify and evaluate new technologies and trends, support testing and rollout of new technologies, and seek continuous improvement across all technology platforms.
• Provide technical input on and help maintain templates, guidelines and Quick Reference Guides related to Clients & Markets use of marketing technology platforms.

• Assist in the creation and dissemination of thought leadership, specifically client alerts and blogs, through the website CMS and email marketing tool.

• Oversee Clients & Markets coordinator workloads by utilizing internal tracking technology. Make capacity-driven decisions to assign work while monitoring timelines. Provide status reports to department leadership and help foster a proactive culture.
• Provide training and assistance to Clients & Markets staff responsible for developing webinars and virtual events and act as an expert resource within the department and to other firm personnel, lawyers and clients regarding event technology capabilities, functionality, trends and best practices.
• Help maintain and align marketing mailing lists with key areas of practice and client interest.

• Liaise with IS Department colleagues to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across various platforms.
• Help manage relationships with marketing technology vendors to implement and remain up to date on features, functionality, upgrades and updates; adopt best practices; refine processes; address and resolve issues; and extract value.

• Maintains all department email distribution lists by ensuring timely updates for department arrivals and departures.
• Generate and analyze metrics related to website, event and email marketing efforts using platforms such as, Vuture, ON24 and PowerBI.
• Demonstrates a strong commitment to professionalism, delivering high-quality service, and maintaining a positive, solution-oriented (can-do) approach. Effectively supports internal departments, external clients, and vendors through clear, courteous communication via electronic correspondence, telephone, and in-person interactions.

• Ability to work with and guide/educate lawyers and staff in development of marketing technologies.
• Strong presentation and organizational skills.
• Proven technical skills, conceptual skills development and resourcefulness.
• Solid experience in writing and editing training materials and reference guides.
• Ability to consistently meet short and long-term deadlines.
• Remains open to technological change as generative AI becomes more integrated into the firm’s practice, actively develop comfort with new tools, and adapt how work is performed to support efficiency and innovation.

• A minimum of 3-4 years experience in digital marketing and/or information technology, preferably within a professional services environment.

• Bachelor’s Degree Required

Please send resumes to