SEO AI Director

Job Title Interim Head of Search & AI Discoverability (Global)

Level: Director

Industry Preference: Financial Services

• Coverage Period: Early June – December (with overlap for handover)
• Reports To: Global Head of Paid Media & SEO

The Interim Head of Search & AI Discoverability is a Director-level leadership role responsible for maintaining continuity and momentum across Search, SEO, GEO, LLM visibility, and AI-powered discoverability during the Global Head of Search's maternity leave.

This individual will partner closely with the Global Head of Paid Media and a cross-functional Steering Committee consisting of stakeholders across:

• Digital & Content
• Marketing
• Analytics

This is not a strategy rebuild role. The focus is on executing and advancing an existing roadmap while ensuring consistent leadership, stakeholder alignment, and operational excellence.

Maintain momentum across global Search and AI discoverability initiatives by:

• Leading Search, SEO, GEO, and LLM visibility programs
• Providing executive-level communication and leadership
• Keeping priorities aligned across AMRS and global markets
• Ensuring seamless execution of ongoing initiatives
• Building confidence with senior leadership through clear reporting and strategic guidance

• Serve as the primary leader for Search, SEO, GEO, and LLM visibility.
• Act as the executive point of contact for senior leadership.
• Provide regular updates to the Global CMO on:
• Search performance
• Business risks
• Growth opportunities
• Evolution of AI-powered search and discoverability
• Translate complex search and AI performance metrics into concise business insights.

Partner closely with leaders across:

• Marketing
• Digital
• Analytics
• Content

• Aligning priorities
• Communicating progress
• Escalating risks and blockers
• Driving cross-functional collaboration

Serve as the organization's global authority on:

• SEO
• GEO (Generative Engine Optimization)
• LLM visibility
• AI-powered search discoverability

Provide strategic guidance regarding:

• Search strategy
• Technical search readiness
• Generative AI optimization

Ensure consistency across:

• AMRS
• EMEA
• APAC

Represent Search and AI Discoverability during executive meetings and leadership forums.

Own daily and weekly execution across:

• AMRS
• EMEA
• APAC
• Aladdin

Partner with the AMRS Associate to develop prioritized recommendations for:

• New content creation
• Search insights
• Conductor adoption across marketing teams
• Dashboard development for major campaigns

Serve as the firm's primary contact for Search and AI discoverability.

Participate in recurring business meetings to:

• Provide program updates
• Identify risks early

Oversee priority content initiatives, including topics such as:

• Cryptocurrency
• Income investing
• Investing basics

• Content briefs
• Keyword strategies
• Topic clusters
• Page templates

• Search intent aligned
• LLM-readable
• Structurally optimized
• Properly organized with:
• Headings
• Schema markup
• Internal linking

Partner with Technical SEO/GEO and Digital teams to:

• Monitor crawlability
• Improve indexing
• Maintain metadata templates
• Identify AI/LLM technical blockers including:
• Component issues
  
  Prioritize improvements for high-traffic sites

• Bot access and log file analysis

Own executive reporting cadence covering:

• Search performance
• LLM visibility trends
• Topic coverage
• Competitive opportunities

Maintain Executive Scorecard inputs.

• Business outcomes
• Action plans
• Next-step recommendations

Serve as primary relationship manager for vendors including:

• Conductor
• Gain

• Deliverables remain on schedule
• Questions are resolved promptly
• Recommendations are implemented internally

Continue organizational education around AI-powered marketing by reinforcing best practices for:

• LLM-ready content
• Prompt-informed content creation
• AI-assisted workflows

Support business users while escalating larger strategic decisions when appropriate.

Provide day-to-day leadership…