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Marketing Automation Strategy Manager
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-08-02
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-02
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst -
Marketing / Advertising / PR
Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices
- Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability
- Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices
- Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives
- Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content
- Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform
- Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities
- Analyze campaign and journey performance to identify actionable insights and strategic opportunities
- Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions
- Oversee and support campaign deployment processes, stepping into hands-on execution for high‑complexity, high‑visibility, or technically challenging initiatives as needed
- 5+ years of hands‑on experience with enterprise marketing automation and platform scalability
- Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs)
- Strong understanding of digital marketing practices, data‑driven customer engagement, and lifecycle marketing
- Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications
- Experience working with structured customer data and managing large‑scale campaign execution
- Strong analytical mindset and proficiency in marketing analytics tools
- Excellent communication, project management, and cross‑functional collaboration skills
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