AVP Media Sciences, Measurement

Responsibilities

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements
• Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Support the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross‑channel measurement
• Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions
• Serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes
• Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org

• 5-8 years’ experience within media measurement and analytics, either on the client side, agency side or publisher side
• Solid understanding of media planning principles, digital and emerging media platforms
• Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization
• Should be able to independently support and project manage work streams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
• Must be process oriented and organized, operate efficiently to deliver high‑quality work in a fast paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
• Exceptional strategic thinking, problem‑solving, and decision‑making capabilities, with a focus on long‑term impact
• Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred