Sr. Manager Website Optimization

Location

This is a hybrid remote/in-office role.

Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy.

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster.

A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at  Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.

As Website Conversion Rate Optimization Senior Manager, you will own the strategy and delivery of conversion rate optimization across our corporate website, driving measurable improvements in visitor-to-pipeline performance. Reporting to the Senior Director of Digital Marketing, you will work in close partnership with our Digital Marketing Director, Web Development Specialist, and external agencies to build and execute a data-led optimization program that turns website traffic into qualified pipeline.

This is a hands-on role that requires equal comfort with analytical rigor and creative problem-solving — you will be expected to identify opportunities, build the business case, and see initiatives through from hypothesis to result.

• Own and manage a prioritized CRO roadmap, aligned to pipeline generation goals and broader business objectives

• Take full ownership of optimization initiatives from initial opportunity identification through to live implementation and post-test analysis — building the business case, securing stakeholder alignment, and driving delivery in partnership with UX, content, and development teams

• Analyze customer journeys to identify friction points, drop-off patterns and conversion opportunities across the website

• Design, deploy and evaluate A/B and multivariate experiments, translating results into clear recommendations and next actions

• Manage relationships with external CRO agencies and vendors, ensuring delivery is on brief, on time and measurable

• Monitor developments in AI and agentic tooling across the marketing landscape, proactively identifying where new capabilities can be applied to streamline web delivery, enhance experimentation, and drive better conversion outcomes

• In conjunction with the SEO/AEO agency, monitor organic search performance, identifying opportunities to improve indexing, ranking and visibility for high-intent B2B audiences

• Collaborate with the Digital Marketing Director to ensure website content is structured and optimized for both traditional search engines and AI-powered answer engines (AEO)

• Stay current with evolving search behaviors, including LLM-driven discovery, and propose new adaptations to the optimization strategy

• In partnership with the Marketing Operations Performance team, define and track the KPIs that connect website performance to pipeline contribution, reporting regularly to the Senior Director

• Contribute to building a culture of evidence-based decision-making, using quantitative and qualitative data to prioritize and justify activity

• Monitor page-level performance trends and proactively surface risks and opportunities

• Partner with UX, Development, Growth Marketing and Brand Marketing teams to translate data-driven insights into clearly scoped, actionable briefs — consulting on priorities and next steps, then driving delivery through to completion

• Work closely with the Digital…